08:50-09:00

Economic Pulse: Consumer and Market in 2025

• Current economic situation
  
• Consumer sentiment
  
• FMCG market
  

Anna Karpowicz Client Business Partner NIELSENIQ
Krzysztof Szczerbacz Brand & Media Eastern Europe Leader  Strategic Analytics & Insight NIELSENIQ

09:00 -10:40

09:00 - 09:20

 Retail at a time of Geopolitical disorder

Pierre Beaufils Partner EY

09:20 - 09:50

PANEL

Leadership in Uncertain Times: Leadership Strategies in an Unstable Legislative and Cost Environment

• Adapting leadership strategies to thrive in a changing regulatory landscape and economic volatility.
• Assessing whether sudden external changes are obstacles to growth or catalysts for innovation.
• Building resilience into board-level decision-making to balance short-term reactions with long-term vision.

Moderator:

Maciej Ptaszyński Chairman of the Board POLSKA IZBA HANDLU

Panelist:

Marc Dherment Managing Director ITM POLSKA
Ewa Łapińska General Manager Poland & Baltics MARS WRIGLEY

Katarzyna Kala-Kowalska Chairman of the Board DS SMITH POLSKA

Robert Rękas Chairman of the Board LEWIATAN

Marek Sypek General Director STOCK

09:50 - 10:10

Virtual assistants or how conversational AI is revolutionizing the customer experience in the retail sector.

• Intelligent knowledge base – Chatbots and voicebots supporting customers in quick access to information and navigation of the offer
• Process automation - Reducing operating costs and increasing efficiency through automatic handling of returns, orders and inquiries
• Personalization of interactions – Precisely matching communication and recommendations that build customer engagement and loyalty

Bartłomiej Królicki Expert PwC
Michał Targiel Partner PwC

10:10 - 10:40

PANEL

 Growth Through Alliances: Strategic Partnerships That Deliver

• How should boards assess the strategic value of partnerships in achieving long-term growth?
• What metrics can boards use to measure the success of alliances across the value chain?
• Are partnerships becoming a strategic burden, or do they remain essential for resilience?

Moderator:

Mariusz Chudy Partner PwC

Panelist:
Daniel Rogiński General Director of CEE ZALANDO
Dariusz Stolarczyk Board Member EUROCASH GROUP
Kamil Pieniak Premium Spirits & Beer Business Director Poland & Baltics, Board Member COCA-COLA HBC POLSKA
Maciej Adamkiewicz President of the Management Board of Adamed Pharma ADAMED

Yann Belgy Managing Director ID LOGISTICS POLAND

10.40 - 11:00

Coffee Break

11:00 - 11:30

PANEL

Block 2: Data-Driven Decisions and Sustainable Growth: Leadership Insights for a Transforming Market

11:30 - 11:50

 Smartflation - A whimsical tale of a generation that doesn't do compromises

• Generations of consumers and how to pamper them
  
• Smartflation - the witty answer to wobbly times

Paweł Roge Business Development Director MASTERCARD

Agnieszka Śpionek Senior Managing Consultant, Advisors & Consulting Services MASTERCARD

11:50 - 12:00

 The premium consumer: how employee benefits are driving profits in the retail and restaurant industries

• How changes in the employee market are affecting the retail and restaurant industries.
  
• How can retailers respond to radically different consumer needs: from seeking savings to spending on pleasures?
  
• Why employees with prepaid cards are premium consumers? What are their means and how do they make purchasing decisions?
  

Arkadiusz Rochala CEO and Vice President of the Management Board PLUXEE POLSKA

Karol Kamas CMO, Member of Executive Board PL PLUXEE POLSKA

12:00 - 12:20

 Who are the customers and what are they looking for in multi-retail media? Premiere of the Retail We Shop 2025 report by Blix & Kantar.

• Who are the users of multi-retail media and what types of promotions are they looking for?
  
• Which categories have seen the biggest year-over-year growth and are worth investing in?
  
• How do consumers read flyers in multi-retail media and how does it influence their purchasing decisions?
  

Piotr Biela Business Development Manager GRUPA BLIX

Mateusz Dąbrowski Business Development Director GRUPA BLIX

12:20- 12:40

 The Future of Sales – People, Technology, Relationships. Together We Create a New Market Standard.

• People as the engine of innovation – the future and business development depend on them, not only in FMCG
  
• Innovation in business processes – how technology supports business
  
• Openness to innovation, openness to data - how cooperation and knowledge change the market
  

Marcin Sikora Head of Commercial Excellence NESTLE POLSKA

Tomasz Kajdzik Director of Sales & Implementations ASSECO BUSINESS SOLUTIONS S.A.

12:40 - 13:10

PANEL

 Data at the Helm: Driving Strategic Decisions in Retail

• How CEOs and boards can integrate data into leadership frameworks.
• Balancing intuition with analytics: A leadership perspective on decision-making.
• Building data-driven cultures within retail leadership teams.

Moderator:

Joanna Kwiczor Client Engagement Director NIELSENIQ

Panelist:
Maciej Kawka Platform Enablement & Client Success Lead CEE, Choreograph GROUPM
Marcin Bruś Group Advertising Director ALLEGRO
Monika Kolaszyńska CEO SUPER-PHARM
Robert Rękas Chairman of the Board LEWIATAN

Grzegorz Przytuła Expert in the Trade and Consumer Products Sector EY-PARTHENON

 13:10  - 14:00

Lunch Break

14:00 - 14:30

PANEL

 Sustainability as Strategy: Aligning Business Goals with Consumer Expectations

• How sustainability initiatives can align with leadership’s broader business goals.
• Translating sustainability into measurable outcomes that resonate with consumers.
• Balancing operational sustainability with profitability and market demands.

Moderator:

Szymon Mordasiewicz Managing Director Poland YOUGOV

Panelist:
Alex Henriksen Managing Director - East Europe at Tetra Pak TETRA PAK
Kiril Marinov General Manager Henkel Consumer Brands HENKEL
Michał Krygier Managing Director for Poland, Baltics and Ukraine UNILEVER ICECREAM POLAND
Renata Kabas-Komorniczak Managing Partner RÖDL & PARTNER

14:30 -14:50

Building Emotional Loyalty: The Future of Consumer Engagement in Retail

• How emotional connections redefine loyalty strategies for CEOs and boards.
• Personalizing experiences to align with evolving consumer values.
• Building long-term brand trust and value by supercharging loyalty programs.

Patrick Bacher Senior Commercial Director North & Central Europe, South Africa TCC GLOBAL

 14:50 - 17:10

Block 3 Innovation and Agility: Shaping Retail’s Future Through Strategic Leadership

14:50 - 15:20

PANEL

 From Boardroom to Store: Bridging Leadership Vision with Execution

• How can leaders close the gap between strategy and reality, ensuring that board decisions translate into real impact at the operational level?
  
• What structures and incentive systems support alignment between executive vision and execution at the store level?
  
• Does increasing complexity hinder the connection between leadership and operations, and how can companies counteract this disconnect?
  

Moderator:

Robert Krzak Senior Advisor, Trade and Consumer Products Sector Expert EY

Panelist:

Wojciech Czernek President of the Board / CEO BALTONA

Marcin Rosati President of the Management Board (CEO) MEDIA MARKT POLAND

Robert Rękas Chairman of the Board LEWIATAN

Agnieszka Mosurek-Zava CEO DOUGLAS  POLAND & CEE REGION

Magdalena Szuszkiewicz CEO FRISCO

Tomasz Waligorski Chief Executive Officer, President of The Board CARREFOUR

15:20-15:40

15:40 - 16:10

PANEL

 Effective methods of efficiency and margin management in times of new trends in the retail industry

• Process optimization through modern technologies
  
• Predictive analysis as a tool for predicting future trends
  
• Managing decreasing margins through better visibility and cost control.
  

Moderator:

Jarosław Karski Partner PwC

Panelist:
Agnieszka Gilewska President of the Management Board RTB HOUSE POLAND

Jacek Palec General Director ZDROWIT

Grzegorz Rudno-Rudziński Managing Partner UNIVIO

 How to reduce losses in warehouse logistics?

• The impact of telematics solutions on the management of forklift fleets in warehouses.
  
• Economic benefits resulting from data analysis.
  
• Improved safety and working conditions, reduced losses during operations and impact on crew awareness.

Michał Ostrowicki Logistics Director Muller Factory Świecie S.A. MULLER
Paweł Wierzbicki Managing Director Toyota Material Handling Poland TOYOTA MATERIAL HANDLING POLSKA

 16:30 - 17:00

Coffee Break

Block 4 Retail & FMCG on the Edge: Navigating Global Shockwaves and Local Realities

• From Washington to Warsaw: How Global Power Shifts Are Reshaping CEE Retail & FMCG
  
• Survival or Reinvention? Turning Uncertainty into Competitive Advantage
  
• Who Will Thrive? Bold Strategies to Outpace Disruption in Poland and Beyond
  

PANEL