eRetail Strategies & Data management Stage

Day 1, April 15

Stage Host

Katarzyna Reizer Client Business Partner NIELSENIQ

09:00 -13:00

09:00 - 09:50

PANEL

09:50 - 10:10

One business goal, two worlds: how to maximize total sales across brick-and-mortar and e-commerce?

• How to achieve a shared goal of maximizing sales across both brick-and-mortar and online stores?
• Analyzing and maximizing sales in both channels for an effective omnichannel strategy.
• What not to do to avoid common, costly errors.

Speaker:

Izabela Walaszek Associate Director, Choreograph (GroupM) GROUPM
Joanna Okła CEO, EssenceMediacom (GroupM) GROUPM

10:10 - 10:30

The new loyalty. ORLEN VITAY 3.0 - ecosystem with real benefits.

• The power of the ORLEN VITAY 2.0 program
  
• Convenience vs. benefits. What are customer expectations?
  
• Active user growth dynamics
  

Piotr Suchodolski Executive Director of Commercial Marketing ORLEN S.A.

 10:30 - 11:00

Coffee Break

11:00 - 11:30

PANEL

 Driving Omnichannel Success with Localized Strategies

• Enhancing customer engagement through location-based strategies
• Bridging digital campaigns with physical retail experiences
• Aligning regional promotions with consumer expectations

Moderator:

Robert Biegaj Country Manager SHOPFULLY
Panelist:

Marta Lipska E-commerce Channel Manager NESTLE POLSKA S.A.
Przemysław Orzechowski Marketplace Director CASTORAMA POLAND

Agnieszka Radawiec Chief Marketing and Digital Officer OBI POLSKA

11:30 - 11:50

 Data as the Key to Personalization, Seamless Customer Experience, and Higher Conversion – How Salesforce Drives Transformation at VRG Group (Vistula, Wólczanka, Bytom).

• How to effectively manage data to elevate digital marketing, customer experience, and AI to the next level?
  
• Which Salesforce solutions enable a data-driven strategy?
  
• A case study from VRG Group – a conversation with Aneta Kazanowska (Ecommerce Director, VRG) on implementing Salesforce across the Vistula, Wólczanka, and Bytom brands.
  

Aneta Kazanowska Director of Online Stores VRG S.A.

Piotr Lempkowski Enterprise Retail Lead SALESFORCE

12:10 - 12:30

 Data-driven Retail Media: from insights to building competitive advantages

• We’ll show that Retail Media is a powerful data source that, through the analysis of purchases, product context, and searches, enables insight generation and campaign optimization
  
• We’ll focus on specific ways to leverage data in marketplaces to precisely target audiences, personalize messaging, and effectively measure the impact of advertising on sales
  
• We’ll present strategies that help efficiently plan actions and grow a business based on data-driven marketing
  

Speaker:
Dorota Dałek Media Strategy Manager ALLEGRO

12:30 - 13:00

PANEL

Content-Driven Commerce in the Age of Personalization

• Using data for identifying and engaging niche audiences
• Bridging content strategies with commerce for seamless sales
• Driving customer acquisition through creative, data-led campaigns

Moderator:

Artur Rompca Independent consultant COMMERCRAFT

Panelist:
Andżelika Sokół e-Commerce Sales Manager MEDICOVER POLAND
Karolina Pietz-Drapińska Marketing & Digital Commerce Director KOMPUTRONIK SA
Mateusz Stasiak Head of E-Commerce, Marketing and VM GIACOMO CONTI, SUNSET SUITS

Łukasz Sztuczyński Brand & Display Solutions Senior Manager ALLEGRO

Agata Tryniecka Online Sales Team Coordinator MAKRO CASH AND CARRY POLSKA S.A.

13:00 - 14:00

Lunch

14:00 - 13:00

Block 2 - Compliance, Privacy, and Trust in the Data-Driven World

14:00 - 14:40

PANEL

 Solving Attribution Challenges in a Privacy-First Era

• Overcoming attribution challenges in traffic and transaction tracking
• Leveraging privacy-first analytics tools for actionable insights
• Balancing data-driven decision-making with compliance requirements

Moderator:

Mateusz Dąbrowski Business Development Director GRUPA BLIX

Panelist:
Cezary Brzozowski Chief Technology Officer SKLEPY KOMFORT

Jarosław Cichosz CTO - Head of Digital & IT. DA GRASSO

Wojciech Dendys Customer Business Development Manager MASPEX

14:40 - 15:00

 The Future of Retail Media Networks: More Data, More Control, More Revenue

• How to activate first-party data to boost Retail Media Network performance and advertiser ROI
  
• Why real-time identity resolution is key to delivering measurable media outcomes
  
• What infrastructure retailers need to control data flow, ensure privacy, and scale revenue
  

Adrian Roman Blink Consulting Market Lead ESSENCEMEDIACOM POLAND

Neill Brookman GM & VP EMEA METAROUTER

15:00 - 16:30

Block 3 - Automation and AI in Strategic Decision-Making

  15:00 - 15:30

 E-commerce Revolution: New way how we interact with shops online

• The challenge customers face with the ever-expanding product portfolio of e-shops.
  
• Why today's e-shops are often unfriendly to customers.
  
• How the online shopping experience may evolve in the coming years, Presentation of specific examples to illustrate current issues.
  

Irena Cerovina Director, CE Retail Leader DELOITTE

 15:30-16:00

PANEL

 Maximizing Engagement with AI-Driven Personalization

• Using real-time data for delivering dynamic customer experiences
• Predicting customer preferences to anticipate future needs
• Creating targeted multi-channel promotions for maximum impact

Moderator:

Katarzyna Reizer Client Business Partner NIELSENIQ

Panelist:
Dariusz Gregorczyk Chief Data & Strategy Officer GIFTIGO
Paula Flis Head of Online Sales & Customer Service MAKRO CASH & CARRY

Marta Wojciechowska Former Head of Brand Activation & Business Development, Douglas

Radosław Sykulski Sales Manager Central Europe Region (wholesale) ESTÉE LAUDER

16:00 - 16:30

PANEL

 Challenges in Payments and Settlements amidst cross-boarder e-commerce expansion.

• Tailoring payment methods to local consumer preferences as a key conversion factor in foreign markets.
  
• Modern payment solutions as catalysts for growth in international E-commerce.
  
• Efficient international transaction settlements as the foundation for scalable global sales.
  

Moderator:

Artur Rompca Independent consultant COMMERCRAFT

Panelist:

Daria Auguścik Vice President Business Development Poland MASTERCARD

Norbert Wawrzyniak Commercial Director ZEN.COM

Krystian Wesołowski Co-Owner HAPPY BIRDS

16:30 - 17:00

Coffee Break

17:00 - 18:00

Block 4 Driving Profitability and Customer Trust in Data-Driven eCommerce

17:00 - 17:45

PANEL

 Achieving eCommerce Profitability in Challenging Times

• Using data analytics to manage labor costs and optimize operational expenses
• Leveraging campaign performance metrics to reverse declining ROI
• Forecasting market shifts to navigate shrinking margins

Moderator:

Agnieszka Gilewska President of the Management Board RTB HOUSE POLAND

Panelist:
Agnieszka Pacuk E-commerce Sales and Trade Marketing Manager TREFL
Aleksander Woś Director of E-commerce OSHEE POLAND
Katarzyna Wronka E-commerce Channel Development Manager E.WEDEL

Piotr Szałaśny E-commerce Manager MARTES SPORT