Sustainable Commerce Stage

Day 2, April 16

Stage Host

Anna Wołodźko ESG Sales Director AYMING POLSKA SP Z O.O.

09:00 -10:40

Block 1: Empowering Sustainability in Marketing and Branding

09:00 - 09:30

PANEL

 09:30 - 10:00

Packaging Innovation: Using the Closed Loop to Build Competitive Advantage

• Sustainable Materials: Introducing Sustainable Packaging Solutions.
  
• Closed Loop: Reducing, Reusing and Recycling Packaging.
  
• Competitive Advantage: Closed Loop as a Market Innovation and Eco-Design of Private Label Packaging.
  

Katarzyna Grabarska District Business Partner JERONIMO MARTINS POLAND

10:00 - 10:40

PANEL

Storytelling with Purpose: Building Brand Loyalty Through Sustainability Narratives

• Crafting narratives that resonate with diverse consumer segments.
• Leveraging storytelling to connect sustainability to brand identity.
• Amplifying brand stories through digital platforms.

Moderator:

Robert Moreń Lecturer  SWPS

Panelist:
Inga Songin Marketing Director PLEE Health and Nutrition RECKITT
Karolina Błońska Senior Sustainability Manager JERÓNIMO MARTINS
Martyna Węgrzyn Head of the External Communication Department | Spokeswoman GRUPA SPÓŁEK DANONE
Monika Banaś-Jankowska CEE Brand & Innovation Head. SANOFI
Paweł Piech Senior marketing & PR specialist SUEMPOL
Sebastian Tołwiński Corporate Affairs and Communications Director, Flora Food Group Central and South-Eastern Europe FLORA FOOD POLAND

 10:40 - 11:00

11:00 - 12:20

Block 2: Private Labels as a Driver of Sustainable Growth

11:00 - 11:50

PANEL

Affordable Sustainability: The New Private Label Imperative

• Balancing quality and affordability in eco-friendly private label products.
• Leveraging flexible supply chains to respond to sustainability trends.
• Positioning private labels as value-driven alternatives to big brands.

Moderator:

Małgorzata Faflik Member of the Supervisory Board FARMACEUTYCZNE PRODUKTY BONIFRATERSKIE

Panelist:

Grzegorz Skórka Managing Director, President of the Management Board BISCUIT INTERNATIONAL POLAND
Iwona Sarga Chairman of the Board KRAJOWA PLATFORMA HANDLOWA SPOŁEM
Jakub Kowalski Private Brand Development Manager ZIKO APTEKA
Maciej Włodarczyk CEO IGLOTEX
Michał Olech Commercial Director & Board Member LUBA SP. Z.O.O.
Rafayel Asatryan General Manager SERPOL COSMETICS

 11:50 - 12:20

Sustainable sourcing- how will MSC standard of certification support the green transition in retail – case of seafood

• Global trends among consumers in scope of sustainably sourced seafood products.
  
• EU Green Deal- relevance of certification & impact on sustainable sourcing: EU directives: Empowering Consumers, Green Claims and CSRD.
  
• The role of private label - the status of MSC-certified seafood products in retail chains' private labels.
  

Marta Kalinowska Country Manager, Poland & Central Europe MARINE STEWARDSHIP COUNCIL

Block 3: Building Consumer Trust and Loyalty Through Sustainability

12:20 - 13:00

PANEL

Building Brand Trust Beyond Greenwashing: Authenticity in Sustainability Claims

• Establishing clear, verifiable sustainability metrics to avoid greenwashing.
• Highlighting genuine stories and local impact to build consumer loyalty.
• Using data and storytelling to sustain transparency.

Moderator:

Artur Wronkowski Partner ARIXO ADVISORY

Panelist:
Anna Gocałek Managing Director ORGANIQUE
Barbara Kądziela Strategic Partnerships Specialist WWF POLSKA
Katarzyna Krauze Head of Brand & Marketing Communication TCL ELECTRONICS POLAND
Maciej Lasoń Communications and Corporate Affairs Director Poland and Europe UNILEVER
Małgorzata Wąsik Junior Communications Manager CARLSBERG

13:00 - 14:00

Lunch Break

14:00 - 14:30

PANEL

Transparency and Loyalty: How Engaged Consumers Drive Sustainable Brands

• Building interactive platforms for consumer engagement.
• Providing clear and accessible sustainability information.
• Using metrics to track and communicate progress effectively.

Moderator:

Konrad Nowakowski President PIOIRO

14:30 - 16:00

Block 4: Lifecycle Innovation in FMCG: Sustainable Design and Circular Practices

14:30 - 15:00

PANEL

Revolutionizing FMCG Packaging: Designing for Circularity

• Innovative packaging solutions, including reusable and compostable materials.
• Reducing lifecycle costs through advanced packaging.
• Consumer and retailer acceptance of circular packaging.

Moderator:

Justyna Tomaszewska-Krygicz Manager | Sustainability & Climate DELOITTE
Panelist:

Sebastian Tołwiński Corporate Affairs and Communications Director, Flora Food Group Central and South-Eastern Europe FLORA FOOD POLAND

Izabella Siurdyna Sustainability Manager L’ORÉAL POLAND AND BALTIC HUB

Joanna Domarecka Procurement Manager Plastics & Tubes AVON

15:00 - 15:30

PANEL

From Production to Disposal: Designing FMCG for a Circular Economy

• Implementing recyclable and reusable materials from the start.
• Extending product lifecycles through design and innovation.
• Partnering with suppliers to close the lifecycle loop.

Panelist:

Agata Frankiewicz CEO DEKO EKO
Piotr Jutkiewicz Chairman of the Board BEWA

 15:30 - 16:00

PANEL

Can Circular Models Pay Off in FMCG? A Practical Look at Profitability

• ROI of reusable and refillable packaging models.
• Evaluating market readiness for circular FMCG solutions.
• Aligning lifecycle innovations with consumer expectations.