Sustainable Commerce Stage

Day 2, April 16

09:00 - 10:40

Block 1: Empowering Sustainability in Marketing and Branding

09:00 - 09:30

 09:30 - 09:50

The Data-Driven Brand: Turning ESG Insights into Competitive Advantages

• Transforming ESG data into actionable marketing campaigns.
• Segmenting audiences based on sustainability preferences.
• Measuring the ROI of sustainability-driven branding initiatives.

    09:50 - 10:10

Certify to Amplify: Leveraging Eco-Certifications for Consumer Trust

• Technical process of achieving recognized certifications (e.g., organic, carbon-neutral).
• ROI of certifications in consumer trust and market differentiation.
• Avoiding greenwashing through transparent certification standards.

10:10 - 10:40

Storytelling with Purpose: Building Brand Loyalty Through Sustainability Narratives

• Crafting narratives that resonate with diverse consumer segments.
• Leveraging storytelling to connect sustainability to brand identity.
• Amplifying brand stories through digital platforms.

 10:40 - 11:00

11:00 - 13:00

Block 2: Private Labels as a Driver of Sustainable Growth

Affordable Sustainability: The New Private Label Imperative

• Balancing quality and affordability in eco-friendly private label products.
• Leveraging flexible supply chains to respond to sustainability trends.
• Positioning private labels as value-driven alternatives to big brands.

 11:30 - 11:50

Sustainable Packaging Solutions: Unlocking Private Label Growth

• Designing cost-effective, eco-friendly packaging for private labels.
• Innovations in compostable, refillable, and biodegradable materials.
• Balancing costs and sustainability in packaging solutions.

11:50 - 12:10

Scaling Sustainable Private Labels: From Sourcing to Financing

• Tools for local sourcing and enhancing supply chain resilience.
• Funding models for sustainable private label growth.
• Case studies showcasing ROI from eco-conscious sourcing and financing.

Block 3: Building Consumer Trust and Loyalty Through Sustainability

12:10 - 12:30

Eco-Certifications: The Consumer Trust Multiplier

• Technical aspects of achieving certifications.
• Educating consumers on the value of certifications.
• ROI analysis of certification programs.

12:30 - 13:00

Building Brand Trust Beyond Greenwashing: Authenticity in Sustainability Claims

• Establishing clear, verifiable sustainability metrics to avoid greenwashing.
• Highlighting genuine stories and local impact to build consumer loyalty.
• Using data and storytelling to sustain transparency.

13:00 - 14:00

Lunch Break

14:00 - 14:30

Transparency and Loyalty: How Engaged Consumers Drive Sustainable Brands

• Building interactive platforms for consumer engagement.
• Providing clear and accessible sustainability information.
• Using metrics to track and communicate progress effectively.

14:00 - 16:00

Block 4: Lifecycle Innovation in FMCG: Sustainable Design and Circular Practices

14:30 - 15:00

Revolutionizing FMCG Packaging: Designing for Circularity

• Innovative packaging solutions, including reusable and compostable materials.
• Reducing lifecycle costs through advanced packaging.
• Consumer and retailer acceptance of circular packaging.

15:00 - 15:30

From Production to Disposal: Designing FMCG for a Circular Economy

• Implementing recyclable and reusable materials from the start.
• Extending product lifecycles through design and innovation.
• Partnering with suppliers to close the lifecycle loop.

 15:30 - 16:00

Can Circular Models Pay Off in FMCG? A Practical Look at Profitability

• ROI of reusable and refillable packaging models.
• Evaluating market readiness for circular FMCG solutions.
• Aligning lifecycle innovations with consumer expectations.