Sustainable Commerce Stage
Day 2, April 16
Stage Host
Anna Tomaszewska Sector Sales Director AYMING
09:00 -10:40
Block 1: Empowering Sustainability in Marketing and Branding
09:00 - 09:30
PANEL
Beyond Compliance: Turning Sustainability Reporting into Marketing Power
- Leveraging ESG reporting to enhance consumer trust and differentiate brands.
- Building marketing strategies rooted in verified ESG data.
- Strengthening consumer trust through transparency and credible messaging.
Moderator:
Izabela Ząbek Strategic Account Manager KANTAR
Panelist:
Agata Szczebyło Food Systems Specialist WWF POLAND
Daria Prochenka President of the Board CLOCHEE
09:30 - 10:00
Packaging Innovation: Using the Closed Loop to Build Competitive Advantage
- Sustainable Materials: Introducing Sustainable Packaging Solutions.
- Closed Loop: Reducing, Reusing and Recycling Packaging.
- Competitive Advantage: Closed Loop as a Market Innovation and Eco-Design of Private Label Packaging.
Katarzyna Grabarska District Business Partner JERONIMO MARTINS POLAND
10:00 - 10:40
PANEL
Storytelling with Purpose: Building Brand Loyalty Through Sustainability Narratives
- Crafting narratives that resonate with diverse consumer segments.
- Leveraging storytelling to connect sustainability to brand identity.
- Amplifying brand stories through digital platforms.
Moderator:
Robert Moreń Lecturer SWPS
Panelist:
Inga Songin Regional Marketing Director Eastern Europe RECKITT
Karolina Błońska Senior Sustainability Manager JERÓNIMO MARTINS
Martyna Węgrzyn Head of the External Communication Department | Spokeswoman GRUPA SPÓŁEK DANONE
Monika Banaś-Jankowska CEE Brand & Innovation Head OPELLA
Paweł Piech Senior marketing & PR specialist SUEMPOL
Sebastian Tołwiński Corporate Affairs and Communications Director, Flora Food Group Central and South-Eastern Europe FLORA FOOD POLAND
10:40 - 11:00
Coffee Break
11:00 - 12:20
Block 2: Private Labels as a Driver of Sustainable Growth
11:00 - 11:50
PANEL
Affordable Sustainability: The New Private Label Imperative
- Balancing quality and affordability in eco-friendly private label products.
- Leveraging flexible supply chains to respond to sustainability trends.
- Positioning private labels as value-driven alternatives to big brands.
Moderator:
Małgorzata Faflik Member of the Supervisory Board FARMACEUTYCZNE PRODUKTY BONIFRATERSKIE
Panelist:
Grzegorz Skórka Managing Director, President of the Management Board BISCUIT INTERNATIONAL POLAND
Iwona Sarga Chairman of the Board KRAJOWA PLATFORMA HANDLOWA SPOŁEM
Jakub Kowalski Private Label Manager ZIKO APTEKA
Maciej Włodarczyk CEO IGLOTEX
Michał Olech Commercial Director & Board Member LUBA SP. Z.O.O.
Rafayel Asatryan General Manager SERPOL COSMETICS
11:50 - 12:20
Sustainable sourcing- how will MSC standard of certification support the green transition in retail – case of seafood
- Global trends among consumers in scope of sustainably sourced seafood products.
- EU Green Deal- relevance of certification & impact on sustainable sourcing: EU directives: Empowering Consumers, Green Claims and CSRD.
- The role of private label - the status of MSC-certified seafood products in retail chains' private labels.
Marta Kalinowska Country Manager, Poland & Central Europe MARINE STEWARDSHIP COUNCIL
12:20 - 14:40
Block 3: Building Consumer Trust and Loyalty Through Sustainability
12:20 - 13:00
PANEL
Building Brand Trust Beyond Greenwashing: Authenticity in Sustainability Claims
- Establishing clear, verifiable sustainability metrics to avoid greenwashing.
- Highlighting genuine stories and local impact to build consumer loyalty.
- Using data and storytelling to sustain transparency.
Moderator:
Artur Wronkowski Partner ARIXO ADVISORY
Panelist:
Anna Gocałek Managing Director ORGANIQUE
Barbara Kądziela Strategic Partnerships Specialist WWF POLSKA
Katarzyna Krauze Head of Brand & Marketing Communication TCL ELECTRONICS POLAND
Maciej Lasoń Communications and Corporate Affairs Director Poland and Europe UNILEVER
Małgorzata Wąsik Corporate Communication Manager CARLSBERG POLSKA
13:00 - 14:00
Lunch Break
14:00 - 14:40
PANEL
Transparency and Loyalty: How Engaged Consumers Drive Sustainable Brands
- Building interactive platforms for consumer engagement.
- Providing clear and accessible sustainability information.
- Using metrics to track and communicate progress effectively.
Moderator:
Konrad Nowakowski President POLSKA IZBA ODZYSKU I RECYKLINGU OPAKOWAŃ
Panelist:
Artur Wiśniewski Head of the Environmental Protection Department DINO POLSKA S.A.
Magdalena Roman Country Manager Poland FRITZ KOLA
Agnieszka Bareja Expert UN GLOBAL COMPACT NETWORK POLAND
Magdalena Dziczek Chief Operating Officer (COO) KAUCJA.PL – KRAJOWY SYSTEM KAUCYJNY S.A. / GRUPA MASPEX
14:40 - 15:50
Block 4: Lifecycle Innovation in FMCG: Sustainable Design and Circular Practices
14:40 - 15:20
PANEL
Revolutionizing FMCG Packaging: Designing for Circularity
- Innovative packaging solutions, including reusable and compostable materials.
- Reducing lifecycle costs through advanced packaging.
- Consumer and retailer acceptance of circular packaging.
Moderator:
Justyna Tomaszewska-Krygicz Manager | Sustainability & Climate DELOITTE
Panelist:
Sebastian Tołwiński Corporate Affairs and Communications Director, Flora Food Group Central and South-Eastern Europe FLORA FOOD POLAND
Izabella Siurdyna Sustainability Manager L’ORÉAL POLAND AND BALTIC HUB
Joanna Domarecka Procurement Manager Plastics & Tubes AVON
Joanna Hecht Portfolio Director for East Europe TETRA PAK
15:20 - 15:50
PANEL
From Production to Disposal: Designing FMCG for a Circular Economy
- Implementing recyclable and reusable materials from the start.
- Extending product lifecycles through design and innovation.
- Partnering with suppliers to close the lifecycle loop.
Moderator:
Joanna Leoniewska-Gogola Circular economy Leader DELOITTE
Panelist:
Agata Frankiewicz CEO DEKO EKO
Piotr Jutkiewicz Procurent BEWA
Edyta Kwapich Head of Legislation Monitoring Team | Business Support Area ADAMED PHARMA