eRetail Technology Stage

Day 1, April 14






09:00 - 10:40

Block 1 — Execution at Scale: Checkout, Payments & Promise Reliability

09:00 - 09:30

PANEL

 When Technology Becomes the Bottleneck: Why eCommerce Breaks at Scale Before It Innovates

  • Exploring how rapid scaling exposes hidden fragilities in platforms, OMS logic, and checkout flows.
  • Examining why reliability and integration discipline matter more than new features under pressure.
  • Integrating execution stability, ownership clarity, and realistic roadmaps to prevent technology from limiting growth.

Moderator:

Aleksander Lewandowski E-Comm Platforms & Technology Leader, Marketplace Manager GROUPE SEB POLSKA
Panelists:

Tomasz Cyrek Country Manager VTEX
Andrzej Wierzchoń Head of e-Commerce Department OCEANIC
Michał Zych Chief Product and Technology Officer CASTORAMA POLAND


09:30–09:50


 When Technology Becomes the Bottleneck: Why eCommerce Breaks at Scale Before It Innovates

  • Exploring how rapid scaling exposes hidden fragilities in platforms, OMS logic, and checkout flows.
  • Examining why reliability and integration discipline matter more than new features under pressure.
  • Integrating execution stability, ownership clarity, and realistic roadmaps to prevent technology from limiting growth.

09:50–10:10


Selling What You Can’t Deliver: How Broken Promises Undermine eCommerce at Scale

  • Exploring how inaccurate availability and delayed updates destroy trust after checkout succeeds.
  • Examining why OMS logic and fulfilment handovers struggle under marketplace and promotional pressure.
  • Integrating promise accuracy and execution ownership to prevent growth from amplifying failure.

10:10–10:40

PANEL

Nothing Fails in Isolation: How Checkout, Payments, and Promises Collapse Together

  • Exploring how checkout reliability, payment confirmation, and delivery promises interact under scale.
  • Examining why fragmented ownership amplifies risk across systems and partners.
  • Integrating cross-team accountability and escalation rules to stabilise execution under complexity.

Moderator:

Tomasz Gutkowski Head of Business Development UNIVIO
Panelists:

Krystian Drzewicki Head of Online Payments RTV EURO AGD
Karolina Moczulska Deputy E-Commerce Manager MARTES SPORT
Adam Olszański Mobile Payments Lead CIRCLE K
Łukasz Chmielecki InPost Pay Sales Director INPOST

 10:30 - 11:00

Coffee Break

11:00-13:00

Block 2 — Turning Signals into Action: Integration, Automation & Execution Discipline

11:00 - 11.30

PANEL

 From Data to Action: Why eCommerce Teams Still Struggle to Execute Decisions at Speed

  • Exploring how operational signals increase while response speed declines under real conditions.
  • Examining why fragmented data flows and manual handovers delay action.
  • Integrating execution-focused design and decision rights to shorten response cycles.

Moderator:

Igor Ruczyński Cofounder Retail Media 360,  Integrated Media and Data Director MY SHOP TV
Panelists:

Paweł Czarny Ecommerce Director SKLEPY KOMFORT SA
Andrzej Wierzchoń Head of e-Commerce Department OCEANIC

11:30 - 11:50

Signals Without Action: Why Execution Still Depends on Manual Intervention

  • Exploring how alerts and dashboards proliferate while teams rely on ad-hoc coordination.
  • Examining why message timing and escalation gaps slow response when minutes matter.
  • Integrating trigger design and responsibility handoffs to reduce dependence on manual fixes.

11:50 - 12:10

When Leaders Join Forces: B2B Digital Transformation at Maspex

  • Motivations – why Maspex chose to digitalize B2B customer service and what strategic goals it wanted to achieve.
  • Implementation: how the Asseco Business Solutions B2B platform addresses the diversity of Maspex's business processes and customer needs.
  • Business Effects – measurable results for Maspex and its trading partners, as well as key success indicators.

Robert Frączek Junior Vending Development Manager GRUPA MASPEX
Sławomir Pluta Head of the Department of Sales and Implementation of e-Commerce Solutions ASSECO BUSINESS SOLUTIONS

12.10 - 12:30

 Automation Isn’t Autonomy: Where eCommerce Execution Still Needs Human Judgement

  • Exploring where rule-based automation accelerates routine work but fails under edge cases.
  • Examining why commercial judgement remains critical when signals collide in real time.
  • Integrating automation boundaries and accountability to amplify judgement rather than replace it.


12:30 - 13:00

PANEL

Scaling Execution with Small Teams: How Leaders Make Technology Actually Work Day to Day

  • Exploring how constrained teams keep execution moving despite system complexity.
  • Examining which decisions must remain human and which can be automated safely.
  • Integrating ownership clarity and execution priorities to scale without overengineering.

Moderator:

Magdalena Wiśniewska Director of the Innovation Implementation Division BRICOMARCHE
Panelists:

Marta Marschall E-commerce Director BALTICCOMPANY SP Z O.O.
Patrycja Miller Director, Group Product & Engineering ALLEGRO
Agnieszka Rosner Head of Solution Factory WESTWING HOME & LIVING
Adam Jastrowicz Head of Strategic Partnerships EMPIK GROUP

13:00 - 14:00

Lunch


14:00 - 18:00

Block 3 — Technology Under Continuous Pressure: Resilience, Ownership & Leadership

14:00 - 14:30

PANEL

When the Stack Is Live but the Organisation Isn’t Ready: Technology Under Constant Pressure

  • Exploring how systems go live faster than teams and processes can absorb.
  • Examining how vendor dependence increases strain when internal capacity is limited.
  • Integrating resilience and escalation discipline to keep technology functioning under pressure.

Moderator:

Marzena Łukasiak Director of B2B Channel Operations Transformation TRIUMPH
Panelists:

Jakub Gierszyński Director of Marketing, E-commerce & Innovation LIBERTY GROUP
Marcin Sałaciński Head of Technology COFFEEDESK
Tomasz Gutkowski Head of Business Development UNIVIO

14:30 - 14:50

 

  343% Growth in orders number in 3 Months Is No Coincidence: How Data Turns Marketplaces into a core omnichannel strategy growth engine

  • What data truly drives marketplace growth — and how to translate insights into measurable sales impact.
  • What role marketplaces should play within an omnichannel strategy to avoid channel cannibalization and leverage the platform as a growth driver.
  • How to transform marketplaces into a predictable and scalable sales growth channel.

  Adam Wysocki CEO LVL UP COMMERCE

14:50 - 15:10


 When Failure Becomes Routine: How eCommerce Teams Keep Operations Running Under Constant Stress

  • Exploring how recurring incidents become part of daily operations.
  • Examining why workarounds and buffers replace ideal workflows.
  • Integrating resilience and exception handling to sustain continuity.


15:10 - 15:30


Deciding Under Load: How Leaders Prioritise When Everything Is Urgent and Nothing Is Perfect

  • Exploring leadership decisions made while systems remain live.
  • Examining why prioritisation matters more than optimisation.
  • Integrating judgement and escalation clarity to align decisions under pressure.

15:30 - 16:00

PANEL

Stability Beats Elegance: How Teams Keep eCommerce Running When Systems Are Under Strain

  • Exploring why continuity outperforms ideal design under constant stress.
  • Examining pragmatic compromises that sustain operations.
  • Integrating resilience principles to maintain performance.

Moderator:

Agnieszka Pacuk E-Commerce and Trade Marketing Sales Manager TREFL
Panelists:

Aleksander Markowski IT Security & Performance Enablement Lead AMREST
Jacek Żdżalik E-commerce Manager SEPHORA



16:00-16:30

PANEL

Who Decides When Systems Fail: Governance, Ownership, and the Cost of Ambiguity

  • Exploring how unclear ownership prolongs incidents.
  • Examining why shared responsibility slows recovery.
  • Integrating governance and decision authority to shorten failure cycles.

Panelist:

Bartosz Menz Head of Legal Operations, Legal Counsel ŻABKA POLSKA


16:30 - 17:00

Coffee Break

17:00–17:30

PANEL

Build, Buy, or Depend: How CEE Leaders Decide What to Own in Their Tech Stack

  • Exploring ownership trade-offs under constrained budgets and talent.
  • Examining where vendor dependence accelerates execution and where it limits control.
  • Integrating capability priorities and risk tolerance to guide ownership decisions.

Moderator:

Marcin Kućmierz Chief Operating Officer EWL GROUP
Panelists:

Marcin Sałaciński Head of Technology COFFEEDESK

17:30–18:00

PANEL

After the Systems Are Live: What Must Change to Keep eCommerce Running Tomorrow

  • Exploring structural weaknesses exposed by continuous pressure.
  • Examining leadership choices that determine long-term resilience.
  • Integrating execution reality and organisational limits to close the stage.