eRetail Technology Stage

Day 1, April 15




Stage Host

Aleksander Lewandowski E-comm Platforms & Technology Leader, Marketplace Manager GROUPE SEB POLSKA

09:00 - 10:40

Block 1: Foundational Tech Investments for Future-Ready Retail

09:00 - 09:30

PANEL

 Beyond the Basics: Scaling with AI-Driven Infrastructure to Future-Proof Retail

  • Empowering Scalability through AI-Enhanced Infrastructure
  • Adapting Core Systems for Predictive Insights and Agility
  • Future-Proofing through Centralized AI Integration Across Channels

Moderator:

Aleksander Lewandowski E-comm Platforms & Technology Leader, Marketplace Manager GROUPE SEB POLSKA

Panelist:

Tomasz Prorok Strategic Business Development Director ORBICO

Wojciech Zaskorski General Manager LENOVO POLAND

Jarosław Chwastowicz Customer Experience Director LYRECO


09:30 - 09:40

 Elevating eCommerce Payments: Balancing Speed, Security, and Scalability

  • Ensuring secure and frictionless online transactions at scale.
  • Automating fraud detection and response for high-volume digital payments.
  • Enhancing the eCommerce experience with seamless payment integrations across platforms.

09:40 - 10:10

PANEL

 Seamless Future: How AI, data, and technology shape the future of shopping experience

  • AI – from personalization to risk management.
  • Technologies that simplify shopping – fewer steps, more conversions.
  • Data-driven loyalty – how to recognize and engage returning customers.

Moderator:

Magdalena Budzińska Enterprise Account Manager ADYEN
Panelist:

Szymon Brylski Strategic Partnerships Manager ŻABKA

Rafał Zakrzewski Chief Executive Officer 8a
Bartłomiej Gmur Senior Manager, Payments & Analytics GROUPON
Jarot Czuba Senior Manager, Fraud Operations GROUPON

Łukasz Kierus CEO GLOSEL TANIAKSIAZKA.PL / BEE.PL

10:10 - 10:40

PANEL

From Security to Scalability: Building Omnichannel Payment Systems That Drive Trust

  • Securing Payments Across All Channels: Meeting Rising Consumer Expectations
  • Scaling Payment Solutions to Handle High Transaction Volumes
  • Enhancing Customer Trust with Transparent Payment Processes

Moderator:

Justyna Spytek Client Success Director CENTRAALS COMMERCE  ( centraals.pl )
Panelist:

Krystian Drzewicki Head of Online Payments RTV EURO AGD

Anna Zdunek Ecommerce Payment Specialist DECATHLON SP. Z O.O.
Adam Jastrowicz
Head Of Strategic Partnerships EMPIK GROUP

 10:40 - 11:00

Coffee Break

11:00-13:00

Block 2: Building the Backbone for Hyper-Personalization in Retail

11:00 - 11.30

PANEL

 Creating a Real-Time Data Engine: The Backbone of Personalized eCommerce

  • Integrating data sources for real-time analytics to drive personalization.
  • Ensuring scalability and resilience for data-intensive personalization operations.
  • Optimizing customer engagement with real-time recommendations and actions.

Moderator:

Dominik Olejko Expert CX & Loyalty

Panelist:
Cezary Brzozowski Chief Technology Officer SKLEPY KOMFORT
Karolina Moczulska Deputy E-commerce Manager MARTES SPORT
Paweł Śliwczyński RGM Senior Market Manager BAT

Jarosław Cichosz CTO - Head of Digital & IT. DA GRASSO

11:30 - 11:50

RCS in Retail: A New Era of Communication – Effective Implementation in Business

  • RCS in practice – what features does it offer and how does it differ from traditional SMS and mobile applications?
  • Retail implementation – what scenarios work best and what KPIs can be achieved?
  • Availability and development – ​​where does RCS operate today, what are the limitations and what does the operators' roadmap look like?

Speaker:

Karolina Antonowicz Chief Revenue Officer MESSAGEFLOW

11:50 - 12:10

Artificial Intelligence in ad campaign optimization on big tech platforms - benefits and challenges

  • How AI is transforming the digital advertising market?
  • A brief look at the benefits, and a deeper dive into the risks of handing over ad campaign optimization to AI
  • Why in online advertising... have we come full circle?

Michał Szczur Head of Digital Strategy & Training, Mindshare (GroupM) GROUPM

12.10 - 12:30

 Retail Media Tsunami: How the New Wave of Changes in Digital Marketing Will Shake up the Market

  • Retail media are revolutionizing digital advertising, offering new sources of revenue for stores and e-commerce businesses. They also impact the brand digital spendings, by providing new opportunities for communication with the customers.
  • Retail media offer new ad formats and placements based on trusted advertising technology in the digital advertising market.
  • The new Retail Media Network is a opportunity to join a unique community of top retailers looking to increase revenue and business margins. By co-creating a unique ecosystem for brands to communicate with consumers in the e-commerce space.

Jan Buze Head of Retail Media Network RINGIER AXEL SPRINGER


12:30 - 13:00


Innovations in creating exceptional consumer experiences offline & online

  • Personalization: from individual need to specific product.
  • Technology and Sustainability: innovations friendly to people and the environment.
  • Convergence: from physical product to digital experience.

Adam Nitecki E-Commerce General Manager L'OREAL

13:00 - 14:00

Lunch


14:00 - 16:30

Block 3: Emerging Tech for Next-Gen Marketplaces

14:00 - 14:30

PANEL

Smart Marketplaces: AI-Driven Search and Product Discovery for Next-Level User Experience

  • Optimizing search algorithms with AI for precise product matching.
  • Leveraging machine learning to enhance personalization in product discovery.
  • Ensuring scalability and performance for high-traffic search operations.

Moderator:

Tomasz Cyrek Country Manager Poland VTEX

Panelist:
Damian Kurzywilk E-commerce Director FOODWELL
Patrycja Miller Senior Manager Product & Engineering ALLEGRO

Andrzej Wierzchoń Head of e-Commerce Department OCEANIC

Thomas Dexmier Vice President, Sales & Marketing EMEA HTC VIVE

Jan Sikora CEO PLENTE

14:30 - 14:50

 

 No limits with VTEX: one platform, multiple business models (eCommerce B2C / B2B, omnichannel, own marketplace)

  • Unify offline and online channels into one seamless ecosystem with VTEX
  • Launch your own marketplace with full control
  • Be ready for the future: AI, subscriptions, IoT, Q-commerce, rentals, and recommerce

Speaker:

Tomasz Cyrek Country Manager VTEX

14:50 - 15:30

PANEL

 Streamlining eCommerce Operations: Multichannel Automation Made Simple

  • Automating inventory and order management across multiple sales channels.
  • Synchronizing online stores, marketplaces, and shipping systems in real time.
  • Scaling eCommerce operations efficiently with integrated automation solutions.

Moderator:

Tomasz Gutkowski Head of Business Development UNIVIO

Panelista:

Arkadiusz Wróbel CIO and CLO KAZAR
Mateusz Jacob Head of Cross-Border SUPER-PHARM


15:10 - 15:30

Scaling Digital Marketplaces: Next-Gen Tech for eCommerce Leaders

  • Leveraging marketplace platforms to expand product offerings and revenue streams.
  • Implementing AI-driven tools for seller and product onboarding optimization.
  • Scaling operations with advanced marketplace management technologies.

15:30 - 16:00

PANEL

The Rise of Social Commerce: Turning Influence into Conversions

  • Leveraging creator-driven commerce for authentic product discovery.
  • Utilizing artificial intelligence and algorithms to maximize influencer-based sales.
  • Scaling social commerce strategies across platforms for long-term retail growth.

Moderator:

Łucja Gdala CEO REFSPACE LTD

 


16:00-16:30

PANEL

Beyond the Screen: Is VR the Future of Online Shopping?

  • Building a high-performance VR infrastructure for e-commerce.
  • Leveraging advanced graphics and AI for realistic product interaction.
  • Exploring the scalability and data requirements for VR adoption in retail.

Moderator:

Anka Łękarska Consumer Behavior and Insights Manager NIELSENIQ

Panelista:

Andrzej Wierzchoń Head of e-Commerce Department OCEANIC

Jan Sikora CEO PLENTE

16:30 - 17:00

Coffee Break

17:00 - 18:00 

Block 4: AI and Automation Transforming eCommerce

17:00 - 17:30

PANEL

 AI in Action: Driving Revenue and Efficiency in eCommerce

  • Identifying high-impact areas for AI adoption in eCommerce, such as personalized recommendations and inventory management.
  • Learning from real-world success stories of AI implementations in online retail.
  • Maximizing revenue through AI-powered dynamic pricing and strategic integration.

Moderator:

Robert Wójcik AI Partner & Co-Fouder COGNEO GROUP

Panelist:
Aleksandra Lenarczyk Global Head of CRM and Digital - Omnichannel AVON
Paweł Wolsztyniak E-Commerce Business Development Manager BLUE IRIS
Radosław Olejarski E-commerce Manager PUCCINI
Tomasz Górski Product Director INPOST PAY

Karolina Sikora Account Executive UIPATH

17:30 - 18:00

PANEL

Intelligent Automation at Scale: Unlocking the Future of eCommerce Operations

  • Evaluating the feasibility of fully autonomous operations for eCommerce fulfillment and logistics.
  • Balancing human expertise with machine-driven efficiency in eCommerce workflows.
  • Ensuring operational resilience with automated systems for order processing, inventory tracking, and customer service.


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