FMCG & Retail Trade Collaboration Stage
Day 1, April 15
09:00 - 10:40
Block 1: Collaborative Strategies for Profit and Growth: Aligning Goals, Categories, and Creativity
09:00 - 09:30
PANEL
Turning Creativity into Currency: Rethinking Promotional Strategies
Strategic Focus:
This brainstorming session invites FMCG and retail leaders to rethink traditional promotional tactics by focusing on creativity and emotional resonance rather than solely relying on data-driven methods. The discussion emphasizes how innovative promotions can inspire loyalty, drive profitability, and elevate brand equity in competitive markets.
Moderator:
Barbara Krug Managing Partner ZYMETRIA
Panelist:
Bartosz Woźniak Channel Head Modern Trade & Dcommerce MARS WRIGLY
Michał Wasielewski General Manager TRINITY PHARMA
Patrycja Zabierowska Chief Marketing Officer / Board Member SUPER-PHARM
Sylwia Cziao e-Commerce Channel Strategy & Development Manager DANONE
Wioleta Jankowska National Key Account Manager KOPERNIK S.A.
Tomasz Walczak Marketing Director SCA PR POLSKA; INTERMARCHE
09:30 - 10:10
PANEL
Aligning Revenue Goals: Building Resilient Partnerships
Strategic Focus:
This brainstorming session explores how FMCG companies and retailers can create robust financial partnerships that align revenue objectives. Through shared KPIs and collaborative planning, the discussion focuses on strategies to balance short-term profitability with long-term strategic growth.
Moderator:
Robert Krosnowski Strategic Consulting Director KANTAR
Panelist:
Adam Woźniak Head of Revenue Growth Management FOODWELL
Andrzej Groszewski Sales Director FABRYKA CUKIERNICZA KOPERNIK
Piotr Jankowski Director of the Trade Department SPÓŁDZIELNIA MLECZARSKA MLEKPOL W GRAJEWIE
Carolina Halladin Owner HALLADIN TRADE ADVISORY
Wojciech Kamiński Sales Director, Board Member NESTLE POLSKA
10:10 - 10:40
PANEL
The Art of Category Mastery: Co-Creating Profitable Growth Strategies
Strategic Focus:
This brainstorming session dives into how FMCG companies and retailers in Poland can jointly master category strategies to drive profitability. By focusing on data-driven assortments and category-specific growth tactics, the discussion emphasizes the power of alignment in maximizing shopper engagement and revenue.
Moderator:
Agnieszka Górnicka Chairman of the Board INQUIRY
Panelist:
Bartosz Woźnicki Vice President of Sales and Marketing CLOVIN
Jacek Kieszkowski Expansion Director YASUMI POLAND
Jarosław Moc Sales Development Director EUROCASH FRANCZYZNA
Paweł Głowniak Sales Director HERBAPOL - LUBLIN
Zbigniew Wysocki Marketing Director GOODVALLEY
10.40 - 11:00
Coffee Break
11:00 - 13:00
Block 2: Data-Driven Horizons: Unlocking Growth Through Collaboration and Analytics
11:00 - 11:40
PANEL
Collaboration that Counts: Defining What Makes Partnerships Truly Work
Strategic Focus:
This brainstorming session explores the six critical areas where FMCG companies and retailers must align to build resilient, growth-focused partnerships. From commercial terms and logistics to sustainability and image, panelists will unpack how transparency, timeliness, and mutual strategic planning drive measurable results across the value chain.
Moderator:
Konrad Wacławik Retailer Service Director NIELSENIQ
11:40 - 12:20
PANEL
From Data to Decisions: Shopper-Centric Strategies in Action
Strategic Focus:
This brainstorming session dives into how FMCG companies and retailers in Poland can harness real-time analytics to transform shared data into actionable, shopper-centric strategies. By decoding consumer behavior and refining category and promotional goals, the discussion highlights ways to create mutual growth pathways tailored to the Polish market.
Moderator:
Anna Anasik Shopper Insight & Category Development Junior Manager BROWN-FORMAN
Panelist:
Ewelina Przesmycka Head of Make-up Category L'Oréal Poland Poland and Baltic HUB L'ORÉAL
Jacek Klimek Country Manager BRIPOX
Krzysztof Andrzejczak Group Advertising Sales & Business Growth Director ALLEGRO
Piotr Czechowski Key Account Manager JAPAN TOBACCO INTERNATIONAL
Piotr Warczak Head of Sales Development GRUPA SPÓŁEK DANONE
12:20 - 12:40
Media collaboration is the future of trade collaboration. A retailer, producer and integrator perspective on the retail media revolution.
Mateusz Chołuj CEO PROXI.CLOUD
12:40 - 13:00
What's in Store for Retail Media?
Nir Manor CEO EMEA TRANSFORMATIONAL RETAIL GROUP and RETHINK RETAIL TOP RETAIL EXPERT
13:00 - 14:00
Lunch Break
14:00 -15:20
Block 3: Collaborative Sustainability: Turning Green into Growth in FMCG & Retail
14:00 - 14:40
PANEL
Green Shelf Wars: Competing for Sustainable Shopper Loyalty
Strategic Focus:
This brainstorming session explores how FMCG companies and retailers in Poland can leverage sustainability as a key differentiator to capture shopper loyalty. Participants will discuss ways to elevate eco-friendly products and craft compelling narratives that inspire trust, loyalty, and repeat purchases in a competitive market.
Moderator:
Izabela Ząbek Strategic Account Manager KANTAR
Panelist:
Bogumiła Ślązak Sales Director Regional Chains GRUPA ŻYWIEC SP. Z O.O.
Katarzyna Długa Marketing Manager LEWIATAN HOLDING S.A.
14:40-15:00
ESG and its competitiveness in light of proposed changes to regulations - a storm in a teacup or a change of priorities?
Aleksandra Stanek-Kowalczyk Partner, Consulting Sustainability Leader EY
15:00 -16:40
Block 4: Unlocking New Revenue Streams Through Collaboration
15:00 - 15:20
Development of cooperation with clients through a three-party platform: manufacturer - distributor - consulting company.
Wojciech Kamiński Sales Director & Board Member NESTLÉ POLSKA S.A.
Urszula Mróz Category Procurement Lead PGD POLSKA
Sebastian Woźniak Founder, Expert in Organizational Transformation & Sales Strategy BUSINESS SOLUTIONS & TRAINING
15:20 - 16:00
Exclusive Collaborations: Co-Creating Value on the Shelf
Strategic Focus:
This brainstorming session delves into how FMCG companies and retailers in Poland can collaborate to design exclusive product lines that drive shopper loyalty and revenue growth. By leveraging partnerships to co-create unique offerings, the discussion uncovers opportunities for differentiation and profitability in a competitive retail landscape.
Moderator:
Carolina Halladin Owner HALLADIN TRADE ADVISORY
Panelist:
Artur Makowski Sales Director DUO TES Tomasz Sibilski, Ewa Sibilska Spółka Komandytowa
Paulina Gora Confectionery Category Development Manager NESTLÉ POLSKA S.A.
Zbigniew Wysocki Marketing Director GOODVALLEY
16:00-16:40
PANEL
Innovating Retail Formats: The Next Frontier for FMCG Collaboration
Strategic Focus:
This brainstorming session explores how FMCG companies and retailers in Poland can co-invest in cutting-edge retail formats that redefine shopper engagement and profitability. By focusing on experiential and sustainable models, the discussion highlights opportunities to differentiate and create long-term value in Poland’s dynamic market.
Moderator:
Agnieszka Górnicka Chairman of the Board INQUIRY
Panelist:
Kamila Gątarz Gift Shop and Workshop Manager FABRYKA CZEKOLADY E.WEDEL
Maciej Łastowiecki Sales Director ORBICO
Bartosz Paśko Head of On Trade and Reserve Poland DIAGEO
16:40 - 17:00
Coffee Break
17:00 - 18:00
Block 4 Retail & FMCG on the Edge: Navigating Global Shockwaves and Local Realities
17:00 - 17:30
PANEL
Retail & FMCG in the Eye of the Storm: Global Disruptions & Regional Consequences
17:30-18:00
PANEL
Leadership Under Pressure: Strategic Decision-Making in Volatile Markets