Stage Host

Mateusz Boruta Managing Director ECR POLSKA X LEAN&GREEN X BIGMILE

09:00 - 10:40

Block 1: Collaborative Strategies for Profit and Growth: Aligning Goals, Categories, and Creativity

09:00 - 09:30

PANEL

Turning Creativity into Currency: Rethinking Promotional Strategies 
Strategic Focus:
This brainstorming session invites FMCG and retail leaders to rethink traditional promotional tactics by focusing on creativity and emotional resonance rather than solely relying on data-driven methods. The discussion emphasizes how innovative promotions can inspire loyalty, drive profitability, and elevate brand equity in competitive markets.

• Crafting experiential promotions that forge deeper consumer connections.
• Shifting from discount-driven to value-driven campaigns that inspire loyalty.
• Collaborating on creative formats tailored to Polish shopper behavior and preferences.
  

Moderator:

Barbara Krug Managing Partner ZYMETRIA
Panelist:
Bartosz Woźniak Channel Head Modern Trade & Dcommerce MARS WRIGLY
Michał Wasielewski General Manager TRINITY PHARMA
Patrycja Zabierowska Chief Marketing Officer / Board Member SUPER-PHARM
Sylwia Cziao e-Commerce Channel Strategy & Development Manager
Wioleta Jankowska National Key Account Manager KOPERNIK S.A.

Tomasz Walczak Marketing Director SCA PR POLSKA;  INTERMARCHE

Dorota Łyko Category Director MAXI ZOO POLSKA

09:30 - 10:10

PANEL

Aligning Revenue Goals: Building Resilient Partnerships

Strategic Focus:
This brainstorming session explores how FMCG companies and retailers can create robust financial partnerships that align revenue objectives. Through shared KPIs and collaborative planning, the discussion focuses on strategies to balance short-term profitability with long-term strategic growth.

• Structuring collaborative business plans that deliver measurable results for both parties.
• Establishing shared KPIs to balance immediate gains with strategic resilience.
• Building financial models that support mutual growth while enhancing brand equity.

Moderator:

Robert Krosnowski Head of Commercial Excellence KANTAR
Panelist:
Adam Woźniak Head of Revenue Growth Management FOODWELL
Andrzej Groszewski Sales Director FABRYKA CUKIERNICZA KOPERNIK
Piotr Jankowski Director of the Trade Department SPÓŁDZIELNIA MLECZARSKA MLEKPOL W GRAJEWIE

Carolina Halladin Owner HALLADIN TRADE ADVISORY

Wojciech Kamiński Sales Director, Board Member NESTLE POLSKA

Dariusz Balcer Customer Development Director COLGATE-PALMOLIVE

10:10 - 10:40

PANEL

The Art of Category Mastery: Co-Creating Profitable Growth Strategies

Strategic Focus:
This brainstorming session dives into how FMCG companies and retailers in Poland can jointly master category strategies to drive profitability. By focusing on data-driven assortments and category-specific growth tactics, the discussion emphasizes the power of alignment in maximizing shopper engagement and revenue.

• Leveraging shopper insights to refine assortments and improve category performance.
• Co-creating category initiatives that maximize profitability and align with consumer trends.
• Balancing innovation and staples to meet shopper demand and ensure sustainable growth.
  

Moderator:

Agnieszka Górnicka Chairman of the Board INQUIRY
Panelist:
Bartosz Woźnicki Vice President of Sales and Marketing CLOVIN
Jacek Kieszkowski Expansion Director YASUMI POLAND
Jarosław Moc Sales Development Director EUROCASH FRANCZYZNA
Paweł Głowniak Sales Director HERBAPOL - LUBLIN

Aleksandra Olkowska Account Director KANTAR

10.40 - 11:10

Coffee Break

Block 2: Data-Driven Horizons: Unlocking Growth Through Collaboration and Analytics

11:10 - 11:40

PANEL

 Building trust in cooperation across borders - a discussion among retailers nominated for the Retailer of the Year 2024 award

Strategic Focus:
This brainstorming session explores the six critical areas where FMCG companies and retailers must align to build resilient, growth-focused partnerships. From commercial terms and logistics to sustainability and image, panelists will unpack how transparency, timeliness, and mutual strategic planning drive measurable results across the value chain.

• What is currently key in retailer-manufacturer relations to effectively cooperate in an era of dynamic changes
  
• What challenges in trade require closer and modified cooperation between trading partners
  
• How can data exchange and transparent cooperation translate into joint success, retail media as another element of cooperation between supplier and seller?
  

Moderator:
Konrad Wacławik Retailer Service Director NIELSENIQ

Panelist:

Elwira Potyrało Head of Category Management FRISCO S.A.

Paweł Wardziński General Manager INTERMARCHÉ

11:40 - 12:20

PANEL

From Data to Decisions: Shopper-Centric Strategies in Action

Strategic Focus:
This brainstorming session dives into how FMCG companies and retailers in Poland can harness real-time analytics to transform shared data into actionable, shopper-centric strategies. By decoding consumer behavior and refining category and promotional goals, the discussion highlights ways to create mutual growth pathways tailored to the Polish market.

• Leveraging real-time analytics to understand shifting Polish consumer preferences and behaviors.
• Aligning promotions and category goals with emerging trends to maximize shopper engagement.
• Using data-driven insights to refine shelf placements and optimize the shopper experience.

Moderator:
Anna Anasik Shopper Insight & Category Development Junior Manager BROWN-FORMAN
Panelist:
Ewelina Przesmycka Head of Make-up Category L'Oréal Poland Poland and Baltic HUB L'ORÉAL
Jacek Klimek Country Manager BRIPOX
Krzysztof Andrzejczak Group Advertising Sales & Business Growth Director ALLEGRO
Piotr Czechowski Strategic Account Manager JTI POLSKA SP. Z O.O.

12:20 - 12:40

Media collaboration is the future of trade collaboration. A retailer, producer and integrator perspective on the retail media revolution.

• A New Perspective on Retail Media
  
• The main challenges facing retail media
  
• The future of retailer-manufacturer cooperation
  

Mateusz Chołuj CEO PROXI.CLOUD

Paweł Umiastowski Digital & Programmatic Media Manager GRUPA ŻYWIEC
Anna Bieńkowska Media Team Manager ŻABKA

 12:40 - 13:00

What's in Store for Retail Media?

• The Retail media revolution for retailers and brands – challenges and opportunities
  
• How can retailers deliver new Retail Media revenue streams from their in-store shopper traffic
  
• Retail Media measurements and KPI’s – in-store sensors for shopper analytics, sellout data, ROAS and incrementality
  

Nir Manor CEO TRANSFORMATIONAL RETAIL GROUP

 13:00  - 14:00

Lunch Break

14:00 -15:20

Block 3: Collaborative Sustainability: Turning Green into Growth in FMCG & Retail

14:00 - 14:40

PANEL

Green Shelf Wars: Competing for Sustainable Shopper Loyalty

Strategic Focus:
This brainstorming session explores how FMCG companies and retailers in Poland can leverage sustainability as a key differentiator to capture shopper loyalty. Participants will discuss ways to elevate eco-friendly products and craft compelling narratives that inspire trust, loyalty, and repeat purchases in a competitive market.

• Showcasing sustainable products through joint promotions that boost visibility and engagement.
• Designing loyalty programs and incentives tailored to eco-conscious Polish consumers.
• Creating impactful green narratives that resonate with consumers and drive long-term brand equity.

Moderator:

Izabela Ząbek Strategic Account Manager KANTAR
Panelist:
Bogumiła Ślązak Sales Director Regional Chains GRUPA ŻYWIEC SP. Z O.O.
Katarzyna Długa Marketing Manager LEWIATAN HOLDING S.A.

Patrycja Bindas Senior Category Business Partner SHELL POLSKA

  14:40-15:10

ESG and its competitiveness in light of proposed changes to regulations - a storm in a teacup or a change of priorities?

• Sustainable development in the context of the competitiveness of the EU economy - a lever or a brake?
• Omnibus - what changes to CSRD and CD3D regulations does the EU propose
• Consequences of potential regulatory changes for the food production and trade sector

Aleksandra Stanek-Kowalczyk Partner, Consulting Sustainability Leader EY

 15:10 -16:40

Block 4: Unlocking New Revenue Streams Through Collaboration

15:10 - 16:00

Exclusive Collaborations: Co-Creating Value on the Shelf
Strategic Focus:
This brainstorming session delves into how FMCG companies and retailers in Poland can collaborate to design exclusive product lines that drive shopper loyalty and revenue growth. By leveraging partnerships to co-create unique offerings, the discussion uncovers opportunities for differentiation and profitability in a competitive retail landscape.

• Leveraging consumer data to design exclusive product lines tailored to Polish market preferences.
• Balancing retailer expectations with FMCG brand equity in collaborative innovation.
• Using exclusivity as a competitive edge to enhance shopper loyalty and drive sales.

Moderator:
Carolina Halladin Owner HALLADIN TRADE ADVISORY
Panelist:
Artur Makowski Sales Director DUO TES Tomasz Sibilski, Ewa Sibilska Spółka Komandytowa
Paulina Gora Confectionery Category Development Manager NESTLÉ POLSKA S.A.

Maria Czardybon Strategic Director 44GRUPA

16:00-16:40

PANEL

16:40 - 17:00

Coffee Break

17:00 - 18:00

Block 4 Retail & FMCG on the Edge: Navigating Global Shockwaves and Local Realities

• From Washington to Warsaw: How Global Power Shifts Are Reshaping CEE Retail & FMCG
• Survival or Reinvention? Turning Uncertainty into Competitive Advantage
• Who Will Thrive? Bold Strategies to Outpace Disruption in Poland and Beyond

17:00 - 17:15

Retail & FMCG in the Eye of the Storm: Global Disruptions & Regional Consequences

• Trade Wars, Inflation & Policy Shifts: What’s Next for CEE Retail?
  
• Supply Chain Shockwaves: Managing Risks from Global Uncertainty
• Investment & Growth: Is CEE Still a Retail & FMCG Powerhouse?

Marcin Mrowiec Chief Economist GRANT THORNTON FRĄCKOWIAK PROSTA SPÓŁKA AKCYJNA

17:15-18:00

PANEL

Leadership Under Pressure: Strategic Decision-Making in Volatile Markets

• Boardroom Dilemmas: Balancing Risk, Investment & Expansion in CEE.
• Agility vs. Stability: How Retail & FMCG Leaders Should Navigate Uncertainty.
• Building Crisis-Proof Strategies: What Works & What Fails in a Shifting Landscape.

Moderator:
Marcin Mrowiec Chief Economist GRANT THORNTON FRĄCKOWIAK PROSTA SPÓŁKA AKCYJNA
Panelist:
Sebastian Gonet CFO - Board Member Dr.Max Sp. z o.o. i Viapharma Sp. z o.o. DR.MAX SP. Z O.O.
Beata Kuczewska Member of the Board EWA BIS
Faruk Aysoy CFO of Eastern Europe LACOSTE & GANT
Paweł Wardziński General Manager INTERMARCHÉ