09:00 - 10:40

Block 1: Collaborative Strategies for Profit and Growth: Aligning Goals, Categories, and Creativity

09:00 - 09:30

PANEL

Turning Creativity into Currency: Rethinking Promotional Strategies 
Strategic Focus:
This brainstorming session invites FMCG and retail leaders to rethink traditional promotional tactics by focusing on creativity and emotional resonance rather than solely relying on data-driven methods. The discussion emphasizes how innovative promotions can inspire loyalty, drive profitability, and elevate brand equity in competitive markets.

• Crafting experiential promotions that forge deeper consumer connections.
• Shifting from discount-driven to value-driven campaigns that inspire loyalty.
• Collaborating on creative formats tailored to Polish shopper behavior and preferences.
  

Panelist:
Bartosz Woźniak Customer Marketing Head Mars Wrigley
Michał Wasielewski General Manager TRINITY PHARMA
Patrycja Zabierowska Chief Marketing Officer / Board Member SUPER PHARM
Sylwia Cziao e-Commerce Channel Strategy & Development Manager DANONE
Wioleta Jankowska National Key Account Manager KOPERNIK S.A.

09:30 - 10:10

PANEL

Aligning Revenue Goals: Building Resilient Partnerships

Strategic Focus:
This brainstorming session explores how FMCG companies and retailers can create robust financial partnerships that align revenue objectives. Through shared KPIs and collaborative planning, the discussion focuses on strategies to balance short-term profitability with long-term strategic growth.

• Structuring collaborative business plans that deliver measurable results for both parties.
• Establishing shared KPIs to balance immediate gains with strategic resilience.
• Building financial models that support mutual growth while enhancing brand equity.

Panelist:
Adam Woźniak Head of Revenue Growth Management FOODWELL
Andrzej Groszewski Sales Director FABRYKA CUKIERNICZA KOPERNIK
Michał Baron Sales Director ORBICO SP. Z O.O.
Piotr Jankowski Director of the Trade Department SPÓŁDZIELNIA MLECZARSKA MLEKPOL W GRAJEWIE

10:10 - 10:40

PANEL

The Art of Category Mastery: Co-Creating Profitable Growth Strategies

Strategic Focus:
This brainstorming session dives into how FMCG companies and retailers in Poland can jointly master category strategies to drive profitability. By focusing on data-driven assortments and category-specific growth tactics, the discussion emphasizes the power of alignment in maximizing shopper engagement and revenue.

• Leveraging shopper insights to refine assortments and improve category performance.
• Co-creating category initiatives that maximize profitability and align with consumer trends.
• Balancing innovation and staples to meet shopper demand and ensure sustainable growth.
  

Panelist:
Bartosz Woźnicki Vice President of Sales and Marketing CLOVIN
Jacek Kieszkowski Expansion Director YASUMI POLAND
Jarosław Moc Sales Development Director EUROCASH FRANCZYZNA
Paweł Głowniak Sales Director HERBAPOL - LUBLIN
Zbigniew Wysocki Marketing Director GOODVALLEY

10.40 - 11:00

Coffee Break

Block 2: Data-Driven Horizons: Unlocking Growth Through Collaboration and Analytics

11:00 - 11:40

PANEL

Unlocking Data’s Potential: Building Collaborative Trust Across Borders

Strategic Focus:
This brainstorming session explores how FMCG companies and retailers in Poland can create trust-based collaborations through secure and transparent data-sharing partnerships. By addressing compliance challenges, aligning technological frameworks, and fostering mutual value, the discussion highlights how shared data can drive innovation and growth.

• Establishing robust frameworks for secure, compliant data sharing under EU regulations.
• Building trust by balancing competitive advantages with collaborative opportunities.
• Turning shared shopper data into actionable insights that inform mutually beneficial decisions.

Moderator:
Joanna Kwiczor Client Engagement Director NIELSENIQ

11:40 - 12:20

PANEL

From Data to Decisions: Shopper-Centric Strategies in Action

Strategic Focus:
This brainstorming session dives into how FMCG companies and retailers in Poland can harness real-time analytics to transform shared data into actionable, shopper-centric strategies. By decoding consumer behavior and refining category and promotional goals, the discussion highlights ways to create mutual growth pathways tailored to the Polish market.

• Leveraging real-time analytics to understand shifting Polish consumer preferences and behaviors.
• Aligning promotions and category goals with emerging trends to maximize shopper engagement.
• Using data-driven insights to refine shelf placements and optimize the shopper experience.

Moderator:
Anna Anasik Shopper Insight & Category Development Junior Manager BROWN-FORMAN
Panelist:
Ewelina Przesmycka Head of Make-up Category L'Oréal Poland Poland and Baltic HUB L'ORÉAL POLSKA
Jacek Klimek Country Manager BRIPOX
Krzysztof Andrzejczak Group Advertising Sales & Business Growth Director ALLEGRO
Piotr Czechowski Key Account Manager JAPAN TOBACCO INTERNATIONAL

Piotr Warczak Head of Sales Development GRUPA SPÓŁEK DANONE

12:20 - 12:40

Forecasting the Future: Predictive Analytics as a Catalyst for Growth

Strategic Focus:
This brainstorming session explores how FMCG companies and retailers in Poland can harness the power of predictive analytics to drive innovation and long-term growth. By co-investing in cutting-edge technology, participants will uncover ways to anticipate trends, align strategies, and create future-ready solutions that enhance both profitability and sustainability.

• Utilizing predictive analytics to anticipate Polish shopper preferences and market trends.
• Reducing inventory waste and maximizing sales through precise demand forecasting.
• Co-developing next-generation products and promotions driven by predictive insights.
  

Panelist:
Marcin Winiarek Analytics Team Lead NESTLE POLSKA S.A.

 12:40 - 13:00

What's in Store for Retail Media?

• The Retail media revolution for retailers and brands – challenges and opportunities
  
• How can retailers deliver new Retail Media revenue streams from their in-store shopper traffic
  
• Retail Media measurements and KPI’s – in-store sensors for shopper analytics, sellout data, ROAS and incrementality
  

 13:00  - 14:00

Lunch Break

14:00 - 15:20

Block 3: Collaborative Sustainability: Turning Green into Growth in FMCG & Retail

14:00 - 14:40

PANEL

Sustainability at Scale: Finding Profit in Green Collaboration

Strategic Focus:
This brainstorming session invites FMCG companies and retailers in Poland to explore collaborative strategies for aligning sustainability with profitability. By showcasing innovative practices and market-tested approaches, participants will identify scalable green initiatives that drive consumer trust and business growth.

• Crafting partnerships that turn sustainability into a revenue driver for eco-friendly product lines.
• Developing impactful, consumer-focused campaigns that resonate with eco-conscious Polish shoppers.
• Aligning margins and affordability with ambitious sustainability strategies to meet market demands.
  

14:40 -15:20

PANEL

Green Shelf Wars: Competing for Sustainable Shopper Loyalty

Strategic Focus:
This brainstorming session explores how FMCG companies and retailers in Poland can leverage sustainability as a key differentiator to capture shopper loyalty. Participants will discuss ways to elevate eco-friendly products and craft compelling narratives that inspire trust, loyalty, and repeat purchases in a competitive market.

• Showcasing sustainable products through joint promotions that boost visibility and engagement.
• Designing loyalty programs and incentives tailored to eco-conscious Polish consumers.
• Creating impactful green narratives that resonate with consumers and drive long-term brand equity.

Panelist:
Bogumiła Ślązak Sales Director Regional Chains GRUPA ŻYWIEC SP. Z O.O.
Katarzyna Długa Marketing Manager LEWIATAN HOLDING S.A.

 15:20 -16:40

Block 4: Unlocking New Revenue Streams Through Collaboration

15:20 - 16:00

PANEL

Exclusive Collaborations: Co-Creating Value on the Shelf

Strategic Focus:
This brainstorming session delves into how FMCG companies and retailers in Poland can collaborate to design exclusive product lines that drive shopper loyalty and revenue growth. By leveraging partnerships to co-create unique offerings, the discussion uncovers opportunities for differentiation and profitability in a competitive retail landscape.

• Leveraging consumer data to design exclusive product lines tailored to Polish market preferences.
• Balancing retailer expectations with FMCG brand equity in collaborative innovation.
• Using exclusivity as a competitive edge to enhance shopper loyalty and drive sales.
  

Panelist:
Artur Makowski Sales Director DUO TES Tomasz Sibilski, Ewa Sibilska Spółka Komandytowa
Monika Kalinowska Head of Category Management GRUPA EUROCASH
Paulina Gora Confectionery Category Development Manager NESTLÉ POLSKA S.A.
Zbigniew Wysocki Marketing Director GOODVALLEY

16:00-16:40

PANEL

16:40 - 17:10

Coffee Break

17:10 - 18:00

Celebrating Excellence: The Retailer of the Year 2025

Retailer of the Year 2025: Chosen by Suppliers, Redefining Excellence

Strategic Focus:
This groundbreaking, content-driven award ceremony recognizes the Retailer of the Year 2025, as chosen exclusively by suppliers—a distinction that sets it apart from consumer-driven accolades. This session delves deep into the supplier-retailer relationship, uncovering the key factors that define exceptional partnerships and collaborative success in today’s competitive landscape.

• Unveiling the qualities and practices suppliers prioritize when selecting top-performing retail partners.
• Exploring how supplier insights reveal emerging trends and benchmarks for collaborative success.
• Diving into the controversies, surprises, and strategic takeaways from this year’s supplier evaluations