MAIN STAGE
Day 1, 14 April




08:50-09:00

Opening address from the Main Stage host
A short opening address by the Main Stage host, setting the context for the day through the lens of consumer and retail market realities shaping decision-making across Poland and CEE.

Anna Karpowicz Client Business Partner NIELSENIQ
Krzysztof Szczerbacz EE Lead Brand & Media NIELSENIQ


09:00 - 09:20

Beyond the Trolley: Reshaping European Retail

  • Format growth – where do formats go (Hyper/Super/Discounters/Convenience)
  • Private label – what is next – who leads and why
  • Managing profits vs cost – AI and automation – European cost base

Dag Flatebø Partner, Nordic Consumer and Retail leader EY NORWAY

Malin Andrée EMEIA and Nordics Retail Leader EY GLOBAL


09:20 - 09:50

PANEL

What matters for position isn’t ambition, but what organisations can carry.

Across organisations, ambition often moves faster than the capacity to absorb change. Growth plans multiply, priorities expand, and expectations rise  -  while the organisation continues to operate at full speed, in environments where margins are thin and decisions show up immediately with customers.


What determines position over time is not what leaders want to pursue, but what the organisation can actually take on without losing stability. This conversation brings leaders together around that reality  -  not to debate ambition, but to recalibrate what progress is built on.


Moderator:

Robert Krzak Senior Advisor, Trade and Consumer Products Sector Expert EY
Panelist:

Agnieszka Mosurek-Zava CEO DOUGLAS  POLAND & CEE REGION

Kiril Marinov General Manager HENKEL
Krzysztof Tokarz Chairman of the Board GRUPA SPECJAŁ
Monika Kolaszyńska CEO SUPER-PHARM
Mariusz Makowski Central Europe Finance Director MARS WRIGLEY

Magdalena Markiewicz President of the Management Board POLKA - POLSKA KAUCJA


09:50 - 10:10


Cost out – how to sensibly increase efficiency and reduce costs. Lessons from practice

Maciej Kroenke Partner Strategy&


10:10 - 10:40

PANEL


Having more insight doesn’t automatically lead to better decisions.

Across organisations, visibility has increased faster than clarity about who can act. Signals are everywhere, but authority is often fragmented, escalated, or delayed. In environments where pressure is constant and time is scarce  -  and where decisions show up the same day in pricing, availability, and customer trust  -  decisions tend to slow not because information is missing, but because ownership is unclear.


This discussion creates space to re-focus attention on how authority  -  not insight  -  increasingly determines whether organisations can move.

Moderator:

Pedro Martinho Entrepreneur & Strategic Innovation Partner DIGITAL PARTNERSHIPS PEDRO MADEIRA MARTINHO

Panelist:

Maciej Herman CEO WEDEL
Marian Zych General Manager PSH LIVIO
Karolina Szuba COO/ Board Member SUPER-PHARM
Joanna Okła Senior Vice President Clients & Strategy/President of the Board ESSENCEMEDIACOM (WPP MEDIA)
Piotr Sprzęczka Regional Managing Director LOGWIN CEE


10.40 - 10:55

Coffee Break

10:55 - 11:30

PANEL


Connecting systems doesn’t just increase efficiency  -  it reveals where organisations are exposed.

As systems become more connected, what was once isolated starts to interact. Dependencies multiply, handovers tighten, and small inconsistencies travel further than before. In consumer-facing operations where availability, fulfilment, and service are tightly linked, that exposure surfaces faster and closer to the customer.


What used to be contained can now surface quickly, exposing weaknesses that were previously buffered or invisible. This discussion brings leaders together to examine where integration has shifted risk  -  not as a failure of systems, but as a consequence of increased connectedness.

Moderator:

Grzegorz Przytuła Partner, Consumer Sector Leader for Europe Central EY-PARTHENON

Panelist:

Elisabet Ricart Roig General Manager Glovo Poland GLOVO

Agnieszka Talecka Sales, Marketing & Innovations Director Central EMEA DS SMITH

Kinga Wyganowska Senior Account Executive RELEX SOLUTIONS

Robert Stupak Member of the Management Board, Director of Marketing, Digital, E-commerce and IT CARREFOUR POLSKA

Wojciech Normand Vice President of the Board DEICHMANN-OBUWIE SP. Z O.O.


11:30 - 11:50

BRANDSHIP - Make Effort Great Again

  • How do consumers perceive the modern, shrinking world, and what do they expect from brands?
  • Is the answer a race for convenience, or does rebuilding relationships through effort rooted in values and interactions become essential?

Agnieszka Śpionek Vice President MASTERCARD
Paweł Roge Vice President MASTERCARD


11:50 - 12:00

Does retail see everything? Employee benefits as a revenue booster

  • Hidden potential – billions of złoty for retail from employee benefits
  • The premium consumer with additional purchasing power – who really drives sales
  • Data that sells – how to use real shopping behavior to increase conversion

Arkadiusz Rochala General Director, Vice-President of the Management Board PLUXEE POLSKA


12:00 - 12:20

The Sale Starts Long Before the Shelf: The Retail We Shop 2026 Report Premiere

  • Pre-Shop Psychology: What percentage of consumers have already made up their minds before entering the store?
  • The Loyalty Driver: What are the ultimate motivators behind choosing one retail chain over another?
  • The Discount Duel: Where are food and non-food discounters winning, and where is the room to grow?

Krzysztof Łuczak Head of Retail & Vice President GRUPA BLIX
Mateusz Dąbrowski Business Development Director GRUPA BLIX


12:20- 12:40

From Brand Promise to Shelf Results – Scalable Growth Model for OSHEE & Asseco Platform.

  • Execution gap in practice – why the gap between planning and implementation in the field grows with the scale of the business and how to close it during the visit, and not after a week from the report.
  • AI and Image Recognition as an Execution Game Changer – How Automatic Shelf Analysis Improves Compliance, Product Availability, and Reduces Response Time from Days to Minutes.
  • An exportable model – how to implement the same execution standard in foreign markets by integrating your own sales force, distributors and partners into a single data-driven ecosystem

Jarosław Termin International Commercial Director OSHEE
Tomasz Pastwa Sales Director – Traditional Trade OSHEE POLSKA SA

Tomasz Kajdzik Director of Sales and Implementations ASSECO BUSINESS SOLUTIONS S.A.


12:40 - 13:20

PANEL

Growth gets the attention. The core still generates the value.

Growth attracts focus across organisations, while the core business continues to fund operations. New initiatives draw energy, leadership time, and investment, but day-to-day performance still depends on the core - where consumers continue to spend, decide, and return.


What sustains the organisation economically is not what is newest or most visible, but what consistently delivers value. This discussion brings leaders together to examine how attention and economics have drifted apart - and what that means for decision-making.


Moderator:

Karolina Zajdel-Pawlak Managing Director NIELSENIQ
Panelist:

Remigiusz Czernecki Vice President of the Board GRUPA KAPITAŁOWA SPECJAŁ
Michał Krygier General Manager, Poland, Baltics, Ukraine THE MAGNUM ICE CREAM COMPANY
Marcin Poniatowski Board Member, Marketing Director LEWIATAN

Marcin Bruś Group Advertising Director ALLEGRO
Piotr Frankowski Country Manager AYMING POLSKA

Krzysztof Szponder Vice President of Commercial Operations KAUFLAND


 13:20  - 14:00

Lunch

14:00 - 14:40

PANEL

Shopper, needs, promotions, AI, Retail Media, managing cost… there are more options than resources

As pressure builds, more gets added: new priorities, new exceptions, new ways of doing things. Nothing breaks immediately, but running the organisation starts to take more effort than before - all while the core operation keeps moving and targets remain unchanged. Alignment needs more conversations, decisions take longer, and small inconsistencies begin to matter - often showing up for consumers as uneven availability, mixed signals, or inconsistent experiences. This discussion brings leaders together around that reality - not to simplify for its own sake, but to understand what coherence now quietly costs.


Moderator:

Robert Krzak Senior Advisor, Trade and Consumer Products Sector Expert EY

Szymon Mordasiewicz Managing Director Poland YOUGOV

Panelist:

Jan Starzyk CFO, Board Member AUCHAN POLSKA

Krzysztof Tokarz Chairman of the Board GRUPA SPECJAŁ

Paweł Wardziński General Director INTERMARCHÉ
Wojciech Czernek Chairman of the Board BALTONA


14:40 -15:00

One basket. Different needs. From Gen Z to Boomers: how to build engagement which works?

  • Why knowing shoppers generations and their needs is a key factor in designing loyalty campaigns?
  • How to design loyalty campaigns that excites all shoppers?
  • Case studies

Anna Przybylska Client Director TCC GLOBAL


15:00 - 15:20

Real-time ROI: Why seconds at the shelf mean more than gigabytes of Visual Recognition and AI data. Business case Kompania Piwowarska

  • The result immediately on the shelf, the key to turning your investment into profit
  • Effective implementation in the first attempt
  • Kompania Piwowarska Case Study: Get to know the behind-the-scenes of AI implementation, which translates immediate identification of deficiencies and errors in exposure into real, measurable sales growth.

Adam Beniowski CEO PRO BUSINESS SOLUTIONS

Maciej Odziemski Sales Operational Director KOMPANIA PIWOWARSKA


15:20 - 15:40 

Hyperawareness: the art of seeing what others miss:

  • Cutting through chaos and spotting signals that shape our future,
  • The illusion of choice: more information not necessary gives a better vision,
  • How to go from noise to insights.

Katarzyna Sady Marketing Manager East Europe TETRA PAK


15:40 - 15:45

FIRESIDE CHAT

FIRESIDE CHAT

  • What shifts on the food producers’ and retail chains’ side are having the biggest impact on company strategies today?
  • How can we combine innovation in food production with business stability?
  • In which areas is stability critical, regardless of changing market conditions?

Interviewer
Carolina Halladin CEO HALLADIN TRADE ADVISORY

Interviewee
Emanuel Kleszcz Marketing Manager TETRA PAK

15:45 - 16:30

PANEL

Change is constant. What must stay stable is not.
Constant change has become the normal state. Structures evolve, priorities shift, and organisations adapt while still moving at full speed. In that motion, what once held things together can quietly loosen: shared reference points weaken, boundaries blur, and execution starts to depend more on individual judgement than on common ground.


This discussion brings leaders together to recalibrate where stability still needs to hold  -  not to resist change, but to ensure the organisation remains workable while it continues to move.


Moderator:
Carolina Halladin CEO HALLADIN TRADE ADVISORY

Panelist:

Grzegorz Przytuła Partner, Consumer Sector Leader for Europe Central EY-PARTHENON

Rafał Lewandowski Contract Management Director ID LOGISTICS

Marcin Kuś President of the Management Board, Commercial Director CEE BAHLSEN POLAND
Tomasz Suffner General Manager Unilever Personal Care Poland UNILEVER


16:30 - 17:00

Coffee Break

 17:00- 17:20

Oil, gas and consumers. Macroeconomic consequences of geopolitical developments in and around Iran – and what it could bring for Retail.

  • What rising prices of products based on oil and gas would mean for the retail customer and the composition of his consumption basket
  • What potential shortages would mean for Asian supply chains
  • What heightened inflation would mean for the consumer – and for the financial system, and for the US dollar

Marcin Mrowiec Chief Economist GRANT THORNTON FRĄCKOWIAK PROSTA SPÓŁKA AKCYJNA


17:20 - 18:00

PANEL



Waiting for certainty used to be an option. It isn’t anymore.

Geopolitical tension has become a permanent backdrop to decision-making. Trade routes shift, regulatory signals fragment, alliances reconfigure, and economic assumptions lose stability faster than organisations can adjust. In consumer-facing businesses, those shifts surface quickly in availability, pricing signals, and trust  -  often before clarity arrives.


In this environment, waiting for clarity no longer protects decisions  -  it reshapes them. This closing discussion creates space to re-scan how geopolitical pressure changes decision timing, risk tolerance, and the boundaries within which leaders now have to act.

Moderator:

Marcin Czyczerski Member of the supervisory boards of CCC SA, Esotiq & Henderson SA, Wittchen SA, Rainbow SA, and PKL SA Co-founder of GCG Partners

Panelist:

Faruk Aysoy CFO of Eastern Europe LACOSTE & GANT

Katarzyna Zielińska Chief Operations Officer/ Board Member SMYK

Marcin Mrowiec Chief Economist GRANT THORNTON FRĄCKOWIAK PROSTA SPÓŁKA AKCYJNA