Martech Day 2

ARCHITECTURE, INTELLIGENCE & TRANSFORMATION



Stage Host

Patrycja Jedlińska Head of Customer Growth BLIX

09:00 - 11:00

Block 4  -  Built to Adapt: Stack Strategy & Integration

09:00 - 09:30

PANEL

Data and dashboards keep multiplying, yet shared truth and decision-quality insight remain stubbornly out of reach

  • Analyzing why more data and more dashboards do not automatically create clearer insight or better decisions for retailers and FMCG.
  • Revealing where fragmented logic, inconsistent metrics and disconnected data sources block teams from building a single version of the truth.
  • Synthesizing data sources, shared definitions and decision logic into one intelligence engine, so teams can act with confidence instead of reconciling competing reports.

Moderator:
Michał Jankowski Head of Marketing East Europe MANUTAN
Panelist:
Marcin Kępczyński Head of Delivery BRAND ORIENTED
Grzegorz Nowak Sales Digital & ODDA Project Manager MARS
Magdalena Kosińska Customer Care Team Leader NIVEA POLSKA

09:30 - 10:00


Marketing in a Disconnected World: How to Make Decisions When the Data Don't Connect.

  • What signals do different tool categories collect and use, and how can they be leveraged?
  • What's the battle for consumer attention like and how to define "attention"?
  • How to build analytics in a world of discontinuous data.

Panelist:

Jacek Wąs Director, Customer Success, CEE ADFORM

10:10 - 10:30

Decision Architecture: Technology, the Brain, and Organizational Transformation

  • Why investments in data and technology don't always translate into quality decisions and business outcomes.
  • How operational pressures, cognitive overload, and decision-making mechanisms impact transformation effectiveness.
  • How to build organizational capabilities that connect data, decisions, and behavior change.

Anna Sikorska Chief Marketing & Customer Officer DR. MAX

10.40 - 11:00

Coffee Break

11:00 - 13:00

Block 5  -  From Data to Insight: Intelligence Engines in Action

11:00 - 11:40

PANEL

Martech capabilities evolve fast, but teams and ways of working often change far more slowly

  • Examining how rapidly expanding Martech capabilities outpace the skills, roles and working patterns inside many retail and FMCG organisations.
  • Surfacing where tight timelines, shifting priorities and talent gaps make it hard for teams to absorb change and deliver results at the speed leaders expect.
  • Connecting skills, operating models and learning routines in one capability approach, helping organisations keep pace with technology instead of reacting to it.

Moderator:
Mateusz Dąbrowski Business Development Director GRUPA BLIX
Panelist:

Anna Sikorska Chief Marketing & Customer Officer DR. MAX
Kamil Chudziński Head of Digital Transformation Poland PEPSICO
Klaudia Woźniak Trade Marketing Manager CZAS NA HERBATĘ
Monika Górniak Global DBS (Digital Business Solutions)Manager - Connected Services Delivery  BRITISH AMERICAN TOBACCO

11:40 - 12:10

Speech Jan Sikora CEO PLENTE

12:10 - 12:40

PANEL

Roles and capabilities change quickly, but ownership and job definitions often remain stuck in older models.

  • Redefining how modern Martech, data and product roles should work together, beyond the outdated job descriptions many organisations still rely on.
  • Surfacing where unclear ownership, overlapping responsibilities and legacy expectations slow down how teams coordinate and deliver.
  • Bringing role clarity, shared responsibility and cross-functional collaboration into one capability model that helps teams move with the pace of technology.

Moderator:
Artur Rompca Independent consultant COMMERCRAFT
Panelist:
Adriana Kiwak Director of the HRM Department GRUPA MUSZKIETERÓW
Aleksandra Lenarczyk Global Head of CRM and Digital - Omnichannel AVON


13:00  - 14:00

Lunch Break















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