In-Store Retail Media, AI & Tech Stage



Stage Hosts

Rafał Janek Client Advisor, IN-PULSE
Kinga Barczewska-Pflanz Head of Technology & Data IN-PULSE

09:00 - 10:40

BLOCK 1  -  Retail Media & the Digital Storefront

09:00 - 09:20

Designing Content That Works: Creating Screen Moments Shoppers Can Actually Notice

  • Content earns attention when it respects how shoppers really move  -  fast, focused and often juggling more than one task  -  using simple visuals and clear first frames that help them understand the message in seconds.
  • Most content fails because it assumes too much time and too much attention: long loops, small text, creative built for malls playing in tiny stores, and bright screens competing with promotions, glare and the everyday rush of the shop floor.
  • This session shares a practical approach to building screen content that survives real conditions  -  shorter sequences, stronger opening cues, cleaner visual hierarchy and messages tuned to the mission and pace of each format, from discounters to malls.

Agnieszka Górnicka President of the Management Board INQUIRY

09:20 - 10:00

PANEL

The Digital Storefront Reality Check: Retail Media Ambition Meets Everyday Store Constraints

  • Retail media promises new revenue, sharper targeting and more dynamic communication - but shoppers still move fast, expect clarity and judge the store within seconds, regardless of how many screens or digital surfaces are added.
  • On the ground, ambition collides with real constraints: narrow aisles, promo-heavy corridors, mixed-format estates, inconsistent connectivity and store teams who can’t maintain constant content changes - leaving screens that often add noise instead of helping people navigate.
  • This panel brings together retailers, brand teams and tech partners to compare what digital storefronts actually deliver today and what needs to change - from simpler content logic to more realistic deployment rules - so in-store media feels useful to shoppers and manageable for stores.

Moderator:
Cezary Giza CEO DIGIMART
Panelist:
Filip Gaworski Retail Media Sales Manager GRUPA EUROCASH
Michał Zych Advisor to the Management Board MARKETVITA
Piotr Ferenc Head of IT Department LEWIATAN

10:00 - 10:20


Why retail media is more than just in-store screens and how to utilise its full potential

  • Lessons from building the first true omnichannel retail media network in Poland
  • Findings from Proxi.cloud & Żabka Ads retail media study
  • Case studies from omnichannel retail media campaigns

Mateusz Chołuj CEO PROXI.CLOUD

Magdalena Wójcik Żabka Ads Growth Manager ZABKA

Tomasz Sachanowicz Data Commercialization Manager ŻABKA

10:20 - 10:40

The Next Frontier of Retail Media: Measurement, Monetization, and In-Store Execution

  • As retail media matures, the battleground shifts to smarter use of 1st-party data, in-store execution, and measurable outcomes.
  • This session will show how to connect data, technology, and store-level touchpoints to drive efficiency and maximize value for both retailers and advertisers.
  • Through proven use cases, we’ll demonstrate how leading retailers turn shopper traffic and data into high-margin, incremental revenue streams.

Nir Manor CEO EMEA TRANSFORMATIONAL RETAIL GROUP

10.40 - 11:00

Coffee Break

11:00 - 13:00

BLOCK 2  -  AI-Powered Store Operations & Computer Vision Intelligence

11:00 - 11:40

PANEL

AI Meets the Store Floor: Separating Real Operational Gains From Hype

  • AI and computer vision promise faster decisions, fewer errors and more control  -  but store teams judge these tools by one thing: whether they actually make a busy day easier, clearer and more predictable.
  • Most pilots break when technology meets real store conditions: cluttered aisles, promo storms, pallets in the way, inconsistent lighting, alert overload and staff who simply don’t have time to manage another system on top of daily tasks.
  • This panel compares what retailers, store leaders and tech partners have learned about making AI genuinely helpful  -  from reducing task noise to improving accuracy in messy environments  -  and what has to change so automation supports people instead of adding pressure.

Moderator:

Dariusz Gregorczyk Strategy & Transformation Executive
Panelist:

Krzysztof Liszyński Head of Digital B2B Products ZABKA POLSKA
Piotr Abramowicz Enterprise Account Manager HEWLETT PACKARD ENTERPRISE

Patrycja Herbowska-Tytro Sales & Growth Partner IN-PULSE

Radosław Stasiak CIO MORELE.NET

11:40 - 12:10

All roads lead to... the customer. How Castorama and Exorigo-Upos unified the fragmented world of DIY orders

  • Unified Shopping Ecosystem - streamlining online, assisted, and checkout orders (traditional & SCO) into one seamless process.
  • Project "Kitchens" & New CX - a modern IT architecture dedicated to the most demanding product categories and customer needs.
  • Logistics & Fiscalization 4.0 - automated documentation and "mix & match" basket fulfillment (store/warehouse) on a massive scale.

Marcin Zimnicki Retail Technology Hub Director, Board Member EXORIGO-UPOS S.A.
Michał Zych Chief Product and Technology Officer CASTORAMA POLAND

12:10- 12:30

Data products with AI – how to build analytics and trust data?

  • Business-friendly analysis and reporting – ready-made data sets.
  • Application of any AI agent for data analysis.
  • Increased trust in data by monitoring data quality.

Rafał Sulikowski BI Account Manager HOGART BUSINESS INTELLIGENCE
Sławomir Podymniak Senior Sales Manager HOGART BUSINESS INTELLIGENCE SP. Z O.O.

12:30 - 13:00

Cloud‑Native Store: AI, Data and Cloud as the Foundation of Modern Retail

  • The store as a data platform enabling real-time personalization and better decision‑making.
  • Cloud as the prerequisite for scaling AI – from pilots to network‑wide deployments (e.g., recommendation engines and predictive models).
  • How AI drives business outcomes: better recommendations, more accurate forecasts, and higher sales.

Klaudia Czarnecka-Kowcun Director of Cloud Technology EY

 13:00  - 14:00

Lunch

 14:00 - 18:00

BLOCK 3  -  Next-Generation Checkout, Payments & Store Infrastructure

14:00 - 14:40

PANEL

What AI Must Deliver: Defining a Store Operations System That Truly Works

  • AI only becomes valuable when it reduces workload, sharpens priorities and gives store teams clearer control over fast-changing conditions - creating a system where automation supports the pace of the shop floor instead of complicating it.
  • That system breaks when CV accuracy drops, alerts pile up, tasks aren’t adapted to different formats or infrastructure can’t keep up - forcing people to override automation, ignore signals or spend time fixing exceptions during the busiest moments.
  • This panel compares what retailers, tech partners and store leaders see as essential for AI to work at scale: fewer but stronger tasks, hybrid checks, reliable signals and rules that respect store rhythms - so automation feels like real help, not extra pressure.

Moderator:
Sebastian Starzyński CEO TAKETASK
Panelista:
Tomasz Tybor Head of Intelligent Automation BETACOM
Dejan Karganović IT Retail Manager LOREAL
Jacek Klimek Country Manager BRIPOX
Jarosław Cichosz CTO Head of Digital & IT DA GRASSO
Szymon Sadowski Human Experience Manager ŻABKA NANO

 14:40 - 15:10

Black Friday for Hackers: Bots in the Cart, Chaos Behind the Scenes

  • Retail during peak season as a high value target – industry specifics including high transaction volumes, a fragmented ecosystem, and an expanded attack surface across the value chain.
  • Automated attacks on e commerce and promotions – bots, business logic abuse, and API attacks as sources of financial loss and degraded customer experience.
  • Account takeovers and advanced social engineering (including deepfakes) – how attackers use phishing and impersonation of employees or suppliers to escalate access and commit operational fraud.
  • GenAI on the attacker’s side: dark web tooling and malicious LLMs – the impact of AI on the scale, speed, and personalization of attacks targeting retail.
  • From “back office chaos” to resilience – ransomware, operational disruption, and key defense priorities, including identity security, secure SDLC, and LLM related risks.

Jakub Teska EY Polska Cyber Security Partner EY POLSKA

15:30 - 16:00

AI-Driven Store Operations: From Computer Vision to Robots Executing Retail Tasks

  • Until recently, in-store technology has focused mainly on monitoring the store - checking shelves, tracking compliance, and collecting data.
  • The next wave of AI will move from observation to execution, enabling robots to perform operational tasks such as online order picking, shelf replenishment, and internal logistics.
  • At the same time, AI-powered computer vision and sensors will accelerate checkout, improve loss prevention, optimize equipment utilization (e.g. refrigeration, HVAC systems) and give retailers a much deeper understanding of shopper journeys in store.

Nir Manor CEO EMEA TRANSFORMATIONAL RETAIL GROUP

15:40 - 16:00

A world in which AI begins to act on our behalf, and increasingly instead of us

  • AI personal assistants will not only help us make choices, but will also make shopping happen in the background, as naturally as “hot water from the tap.”
  • Marketing and logistics will have to adapt to working with AI agents, which will become a new intermediary between the customer and the market.
  • AI and robotics will gradually enter the production of goods and services, affecting cost structures, productivity, and the role of human labor.
  • The next five years will bring technological, social, and economic changes affecting consumption, customer expectations, the organization of time, employment, and the role of companies in the economy.

 Sebastian Starzyński CEO TAKETASK












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