In-Store Shopper Experience Stage

Day 2



Stage Host

Marta Dziubińska-Witkiewicz Client Advisor IN-PULSE
Marzena Pilarska Business Advisor IN-PULSE

09:00 - 10:40

BLOCK 4  -  SHOPPER MINDSET ACTIVATION: MISSIONS, TRIGGERS & CHOICE

09:00 - 09:40

PANEL

How Shoppers Think Before They Shop: Missions, Mindsets and Expectation Gaps Today

  • Shoppers arrive with a picture already formed  -  shaped by what they saw online, how the day has gone, and what they need to solve quickly  -  expecting the store to match that picture without slowing them down.
  • Store environments often miss these expectations when layouts, messaging and pace feel out of sync with the shopper’s intention.
  • This panel compares where mindsets get disrupted and what signals help people start the trip with confidence rather than hesitation.

Moderator:

Wojciech Dendys Customer Business Development Manager MASPEX
Panelist:

Michał Ciesielski Vice President Franchise METRO GROUP
Barbara Krzyzanowska Sales Director in the Limited Assortment Retail channel MARS PET NUTRITION POLAND
Agnieszka Bernaś-Oleszczuk Senior Digital Communication Manager EVELINE COSMETICS
Małgorzata Witon Business Development Manager LOTTE WEDEL

09:40 - 10:00

Design vs Shoppers reality. How shoppers react and perceive the InStore sales activation tools:

  • Promotions. What is recognized as the promo?
  • InStore activations. Luring or annoying?
  • Store Application. What purpose do they serve?
  • Self service checkouts. “Yey” or “Nay”?

Szymon Mordasiewicz Managing Director Poland YOUGOV

10:00 - 10:40

PANEL


Aligning Shopper Mindsets Across Partners: Creating Consistency in a Fragmented Retail Journey

  • Shopper expectations are shaped by many touchpoints  -  digital discovery, malls, brand cues, parcel points  -  long before they enter a store.
  • Those signals often contradict each other, breaking mission flow and creating confusion the moment shoppers arrive.
  • This panel compares how retailers, brands, centres and service partners can align the cues they send, simplify mission framing and reduce contradictions  -  creating a more consistent mindset journey that supports decisions rather than scattering them.

Moderator
Maciej Wojciechowicz Country Manager GORDON BROTHERS

Panelist:

Andrzej Ruszkowski Deputy Operations Director for Non-Fuel Offering ANWIM S.A.

Anna Hebda Senior Marketing Research Manager COCA-COLA HBC

Antoine Kolendowski Country Manager FOOTPRINTS AI

Marcin Jaczyński Non-fuel Director SHELL POLSKA

10.40 - 11:00

Coffee Break

11:00 - 13:00

BLOCK 5  -  In-Store Experience Activation: Category Worlds & Storytelling

11:00 - 11:40

PANEL

When the Store Has to Speak: Making Category Worlds Feel Real for Shoppers

  • Shoppers walk in expecting the store to “say something” right away  -  where their mission starts, what mood they should be in, and which part of the space will help them move with confidence.
  • Worlds break when categories pull in different directions, promos overpower tone or store teams can’t maintain the setups.
  • This panel explores how retailers, brand teams and experience creators build clearer, more helpful worlds shoppers can read at a glance.

Moderator:
Michał Górski CEO SCHWITZKE GÓRSKI

Panelist:

Anna Maj-Robaczewska Director of Investment and Development, Director of Investment and Purchasing Department X-KOM

Kamila Gątarz Gift Shop and Workshop Manager LOTTE WEDEL

Krzysztof Góra Investment Manager NATURA

11:40 - 12:10

Retail Premium: a space that sells and builds a unique customer experience

  • The first 5 seconds of the customer experience.
  • Storytelling – when a space begins to tell the brand’s story.
  • Customer Journey that genuinely increases sales.

Dominika Hofman CEO MOMCLE

12:10 - 12:30

Creating value at your checkouts

  • The checkout isn’t just the last step - it’s the moment that can make or break the entire shopping experience.
  • The future of checkout demands a bold rethink of how impulse buying really works.
  • Winning checkout solutions don’t just convert - they unlock value for shoppers, retailers, and impulse categories alike.

Nataliia Mostova Category Leadership Central Europe & Regional Acceleration Director MARS
Sebastian Vossough Future Transaction Zone Manager Europe & Central Eurasia MARS

12:30 - 13:00

PANEL

Experience Meets Reality: Aligning Creative Ideas With What Stores Can Actually Deliver

  • Creative ideas, category needs and store reality rarely pull in the same direction.
  • Space limits, seasonal waves and staff capacity often reshape the floor faster than design teams plan for.
  • This panel compares how leaders decide what’s worth doing, what must be simplified and what only works on slides.

Moderator:
Cezary Giza CEO DIGIMART
Panelist:
Maria Jaworska Head of CX and Customer Relations DECATHLON SP. Z O.O.
Patrycja Chojnacka Head of Modern Trade Channel BRITISH AMERICAN TABACCO
Roman Jawczak Senior Commercial Manager ARLA FOODS

 13:00  - 14:00

Lunch Break

 14:00 - 16:00

BLOCK 6  -  Retailer–Brand Activation Playbooks

14:00 - 14:40

PANEL

Why Activation Breaks: Retailers, Brands and Partners Confront Real-World Tensions

  • Activation feels easy in planning but messy in stores, where priorities collide and conditions change fast.
  • Seasonal swings, late assets, tight formats and competing messages routinely derail good intentions.
  • This panel lays out the core tensions that must be solved before activation can become consistent.

Moderator:

Agnieszka Górnicka President of the Management Board INQUIRY
Panelist:

Marcin Bator Key Account Manager LINDT & SPRUNGLI
Agata Korczynska Head of CommercialCentral Eastern Europe PRINCES FOODS BV SP.ZO.O

Elżbieta Klein Ex Kenvue, Commerial Director 

14:40 - 15:20

PANEL

What Good Activation Really Means When Retail and Brand Realities Pull in Different Directions

  • Exploring why activation only feels simple when brands, retail partners and store teams share the same understanding of what “good” should look like.
  • Surfacing where different success measures, format realities and competing priorities break consistency across categories and locations.
  • Connecting shopper clarity, brand intent and store practicality in one activation logic that can be delivered more consistently.

Moderator:

Agnieszka Górnicka President of the Management Board INQUIRY

Panelist:

Łukasz Bobiński Chief Growth Officer L'Oreal Luxe L'OREAL
Przemysław Pruszyński Sales Manager ORLEN S.A.
Radosław Jakobowski Head of Export PORTA KMI












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