Financial Leadership, Risk & Value Creation Stage




09:00 - 10:40

BLOCK 4 -  Risk & Volatility Playbook: How Finance Prepares for the Next Shock


09:00 - 09:30

PANEL

Strengthening Financial Resilience while Navigating Multi-Source Volatility, Regulatory Pressure and Cyber Exposure

  • Examining how demand swings, cost shocks and supply-chain disruptions undermine planning stability.
  • Highlighting financial strain from tightening regulations, compliance uncertainty and rising cyber risks.
  • Bringing together risk visibility, scenario-driven planning and liquidity safeguards, reinforcing resilience under persistent volatility.

Moderator:

Wojciech Wieroński Global CFO - Retail / E-commerce / Pharma PHH GROUP

Panelist:

Magdalena Zalas Head of Controlling ISPOT
Amadeusz Szpiter BMI Finance Lead for Europe UNILEVER

Mariusz Zapiór VP Board Member at Neonet and CFO at x-kom & Neonet X-KOM

09:30 - 09:50


Building Forward-Looking Risk Visibility while Managing Regulatory Uncertainty and Operational Fragility

  • Analysing how fragmented data, shifting cost structures and unpredictable demand weaken early detection of financial risks.
  • Revealing challenges from evolving compliance obligations, regulatory interpretation and cyber-driven continuity exposure.
  • Integrating risk dashboards, scenario thresholds and governance routines, supporting faster and more decisive responses.

09:50 - 10:10


Enhancing Shock Preparedness by Linking Scenario Modelling with Treasury and Risk Controls

  • Evaluating how volatility in demand, costs and financing conditions disrupts traditional planning.
  • Identifying exposure from regulatory shifts, liquidity pressure and cyber threats.
  • Connecting scenario playbooks, treasury safeguards and risk protocols, improving precision during shocks.

10:10 - 10:40

PANEL


Coordinating Enterprise Risk Responses across Financial, Operational and Regulatory Dimensions of Volatility

  • Exploring how macro shocks, supply-chain disruptions and shifting consumer patterns create overlapping forms of volatility.
  • Understanding escalators driven by complex compliance requirements, liquidity exposure and accelerating cyber threats.
  • Bringing together risk intelligence, scenario routines and financial guardrails, strengthening enterprise-wide resilience.

Moderator:

Ewa Weinar Corporate Counsel NATURA
Panelist:

Barbara Robaszkiewicz CEO BEIERSDORF
Natalia Korzeniecka-Walak Chief People, Legal and Corporate Affairs Officer, Board Member EMPIK

Agnieszka Bryl Consulting, Enterprise Risk , Partner EY

10.40 - 11:00

Coffee Break


11:00 - 13:00

BLOCK 5 -  Intelligence for Growth: Turning Insight Into Measurable Financial Value

11:00 - 11:30

PANEL

Aligning Data Quality, Media Measurement and Personalisation Control to Improve Financial Decision-Making

  • Exploring how data fragmentation and siloed measurement limit decision accuracy.
  • Highlighting risk created by retail media uplift claims, uncontrolled personalisation and weak incrementality discipline.
  • Combining unified data flows, financial guardrails and cross-functional measurement routines, improving reliability of decisions.

Moderator:

Anna Latoszek Finance Project Director & Head of Controlling Data & Reporting Team SAVENCIA POLAND
Panelist:

Konrad Marchlewski Vice President of the Management Board SZPITAL SPECJALISTYCZNY BRZEZINY

Tomasz Sławiński IT Cost Manager IMPERIAL BRANDS


11:30 - 11:50

Turning Data Variation into Reliable Insight through Stronger Measurement and Incrementality Discipline

  • Assessing how inconsistent data quality and channel gaps weaken analytics relevance.
  • Revealing risk from media over-attribution, personalisation overshoot and unclear incrementality.
  • Integrating validation routines, controlled experimentation and financial attribution, strengthening confidence in decisions.

11:50 - 12:10

Improving Media and Personalisation Value through Clearer Attribution, Guardrails and Cross-Functional Insight

  • Analysing how inconsistent attribution and weak insight transfer limit clarity.
  • Highlighting exposure from uncontrolled targeting and overlapping promo mechanics.
  • Combining shared frameworks, financial guardrails and transparent reporting, improving value generation.

Konrad Wacławik Retailer Service Director NIELSENIQ

12:10- 12:30

Enhancing Decision Quality by Linking Data Governance, Incrementality Logic and Commercial Accountability

  • Evaluating how governance gaps and unclear quality standards impede interpretation.
  • Identifying risk from personalisation levers, media assumptions and weak measurement.
  • Integrating governance routines, value metrics and accountability loops, creating conditions for more reliable decisions.

12:30 - 13:00

PANEL

Coordinating Intelligence, Measurement and Commercial Guardrails to Strengthen Financial Value Delivery

  • Exploring how disparate insight flows and uneven attribution weaken financial impact.
  • Understanding risk from media inflation, personalisation overshoot and poor incrementality proof.
  • Combining insight processes, measurement routines and financial guardrails, helping leadership drive dependable value.

 13:00  - 14:00

Lunch Break


 14:00 - 16:00

BLOCK 6 -  Value Architecture: How Leading Retail & FMCG Businesses Create and Protect Value

14:00 - 14:30

PANEL

Defining Leadership Priorities that Balance Ownership Expectations, Strategic Ambition and Economic Reality

  • Exploring how owner expectations shape long-term strategic direction.
  • Highlighting tension from ambitious agendas, constrained capacity and divergent priorities.
  • Combining value logic, execution standards and leadership routines, reinforcing clarity in decisions.

Moderator:

Robert Knapczyk Financial Director SHELL POLSKA
Panelist:

Daniel Prałat Member of the Board CHATA
Jakub Chmielniak Owner CARPATREE
Łukasz Turczyński Senior General Manager BOLT FOOD

Marek Marzec Member of the Board PPH EWA BIS SP.Z.O.O.

Kamil Puk Chief of Staff DISPLATE

14:30 - 15:00

PANEL

Reconciling Strategic Investment Choices with Governance Discipline and Cross-Functional Accountability Requirements

  • Assessing how capital decisions and ownership mandates interact.
  • Exposing risk from misaligned incentives and uneven execution.
  • Integrating governance rhythms, shared standards and escalation pathways, strengthening alignment.

15:00 - 15:30

PANEL

Steering Enterprise Value by Balancing Long-Term Vision, Execution Capacity and Financial Discipline

  • Evaluating how long-term horizons and competitive pressures shape expectations.
  • Highlighting friction from constrained bandwidth and competing priorities.
  • Combining value pathways, mechanisms and leadership expectations, elevating coherence in decisions.

Panelist:

Tomasz Mietiulka CFO, Board Member SUPER-PHARM POLSKA
Piotr Michonski General Manager ROJEK DÉCOR
Karol Maciejewski Finance Senior Manager UNILEVER
Julia Besz Head of Ethics&Compliance, PL&Baltics PHILIP MORRIS
Michał Ślawski CFO – Member of the Management Board CASTORAMA POLSKA
Robert Knapczyk Financial Director SHELL POLSKA

Marek Marzec Member of the Board PPH EWA BIS SP.Z.O.O.

 15:30-16:00

PANEL


Defining Value Architecture that Aligns Leadership Decisions with Long-Term Economic Outcomes

  • Assessing how leadership assumptions and market dynamics influence value creation.
  • Revealing tension from competing priorities and capability limits.
  • Integrating value frameworks, performance models and routines, improving long-term decision discipline.












Go back to main Agenda