Financial Performance & Business Management Stage
09:00 - 10:40
Profit Under Pressure: Pricing, Promotions & the Margin Equation
09:00 - 09:30
PANEL
Rebuilding Margin Strength while Managing Promo Dependence, Cost Pressure and Price Transparency Requirements
- Examining how structural cost inflation and shifting consumer value perceptions alter category-level margin dynamics.
- Confronting the operational and financial risks created by rising promo intensity, transparency rules and private-label competition.
- Integrating margin architecture, pricing discipline and cross-functional decision flows, enabling more sustainable profit outcomes.
Moderator:
Anna Krawczyk Retail Collaboration Sales Expert Lead EEMEA NIELSEN IQ
Panelist:
Marcin Grabowski Vice President / Commercial Director VELVET CARE
Rafayel Asatryan General Manager SERPOL COSMETICS
Wojciech Jankowski Category Director ELTROX SP. Z O.O.
Ewa Wiśniewska Senior Revenue Growth Manager FOODWELL
Adam Niesterok Sales Director KRAFT HEINZ
Paweł Śliwczyński Rgm Senior Market Manager BAT
09:30 - 09:50
Resetting Price Architecture to Balance Consumer Expectations, Regulatory Transparency and Margin Protection
- Analysing how shifting price thresholds, cost structures and competitive dynamics reshape everyday and promoted price positions.
- Exposing the constraints created by Omnibus transparency rules, promo complexity and private-label mix pressure on financial outcomes.
- Aligning pricing architecture, category value flows and financial guardrails, enabling stronger long-term profitability.
Anna Krawczyk Retail Collaboration Sales Expert Lead EEMEA NIELSEN IQ
09:50 - 10:10
Measuring True Promotional Effectiveness amid Margin Compression and Increasing Price Transparency Constraints
- Evaluating how promotions influence incremental margin across formats, categories and shopper missions under current cost structures.
- Revealing the financial distortions created by deep discounting, transparency requirements and unstable supplier funding flows.
- Connecting promo governance, category value modelling and financial controls, improving the clarity of promotional impact.
Karolina Flaht-Soroka Client Business Partner NIELSEN IQ
Katarzyna Józefiak Client Business Partner NIELSEN IQ
10:10 - 10:40
PANEL
Balancing Private-Label Expansion, Supplier Economics and Price Integrity to Rebuild Category Profitability
- Assessing how private-label growth, shopper downtrading and shifting cost structures redistribute margin across categories.
- Understanding the commercial and financial strain created by funding dynamics, transparency rules and intensified price competition.
- Coordinating category value design, supplier negotiations and pricing governance, helping reinforce sustainable profit pools.
Moderator:
Piotr Ginter Owner FAVOR CONSULTING
Panelist:
Kamil Rabenda CEO SOLIGRANO SP. Z O.O.
Stanisław Dzieduszycki Head of Research Innovation and Strategy Team CARLSBERG POLSKA
Adam Kellermann Commercial Director CEE GREEN FACTORY
Krzysztof Łątka Member of the Board ORGANIC WATER SP. Z O.O.
Marcin Jakubiak Category Manager DECATHLON
Michał Olech Commercial Director & Board Member LUBA SP. Z.O.O.
Bartosz Grygiel Commercial Director MOËT HENNESSY
Mikołaj Sarrach Management Advisor for Export BZK
10.40 - 11:00
Coffee Break
11:00 - 13:00
BLOCK 2 - Liquidity & Cash Strategy: Funding Operations in a High-Cost World
11:00 - 11:30
PANEL
Strengthening Liquidity Discipline while Managing Working-Capital Volatility, Cost of Capital and Macro Exposure
- Examining how inventory swings, receivables fragility and supplier-retailer term pressures destabilise the cash cycle.
- Exposing liquidity vulnerabilities created by expensive capital, FX and interest volatility, and promo-driven revenue unpredictability.
- Integrating treasury visibility, working-capital governance and funding discipline, strengthening operational continuity.
Moderator:
Wojciech Wieroński Global CFO - Retail / E-commerce / Pharma PHH GROUP
Panelist:
Michał Ślawski CFO – Member of the Management Board CASTORAMA POLSKA
Justyna Zasowska CFO OBI POLSKA
Wojciech Cabaj Head of Finance Global Manufacturing & European Distribution centers AVON
11:30 - 11:50
The KSeF Blind Spot: Why Digitizing Just the Invoice Isn't Enough for Modern Retail
- KSeF digitizes the invoice. Your supply chain is more than just an invoice.
- KSeF digitizes the invoice, but leaves the rest of your supply chain in the dark.
- Companies combining KSeF with EDI technology turn the cost of errors into a competitive edge.
Andrzej Mioduski Management Board Representative for Strategic Projects INFINITE IT SOLUTIONS
Michał Olszewski CES Region Manager INFINITE IT SOLUTIONS
11:50 - 12:10
Managing Capital Costs while Protecting Liquidity through Smarter Working-Capital and Funding Decisions
- Assessing how higher interest rates, financing constraints and term pressures reshape liquidity economics.
- Exposing vulnerabilities created by volatile inventory positions, FX-linked obligations and promo-driven cash fluctuations.
- Aligning funding choices, working-capital levers and treasury governance, strengthening liquidity resilience.
12:10- 12:30
Strengthening Cash Resilience through Better Term Management, Funding Structure and Liquidity Governance
- Examining how term dynamics, receivables patterns and inventory timing shape cash availability.
- Highlighting liquidity exposure created by rising capital costs, FX movements and promotional volatility.
- Integrating term governance, treasury structure and forecasting insight, supporting more stable cash positions.
12:30 - 13:00
PANEL
Coordinating Liquidity Strategy, Funding Choices and Risk Controls to Strengthen Financial Stability
- Evaluating how working-capital cycles, receivables exposure and inventory dynamics influence liquidity resilience.
- Understanding the strain created by high capital costs, FX volatility and inconsistent cash inflows.
- Bringing together treasury governance, funding structures and scenario planning, reinforcing financial stability.
Moderator:
Robert Knapczyk Financial Director SHELL POLSKA
Panelist:
Damian Smulski Experienced CFO and Strategic Finance Leader
Szymon Mordasiewicz Managing Director Poland YOUGOV
13:00 - 14:00
Lunch Break
14:00 - 16:30
BLOCK 3 - Financing Transformation: Where to Invest, What to Delay & How to Decide
14:00 - 14:30
PANEL
Prioritising Transformation Investments while Balancing Capability Limits, ROI Ambiguity and Capital Constraints
- Exploring how simultaneous demands in AI, digital, store modernisation and supply-chain upgrades exceed organisational capacity.
- Exposing investment risk created by long payback periods, unclear ROI pathways and liquidity pressure from high capital costs.
- Aligning strategic priorities, financial thresholds and transformation governance, reinforcing responsible sequencing of investments.
Panelist:
Agnieszka Mirecka-Gulda CEO DDD DOBRE DLA DOMU SP. Z O.O.
Faruk Aysoy CFO of Eastern Europe LACOSTE & GANT
14:30 - 14:50
Network Design – Strategic Retail Network Planning: Where Cost, Service, and Sustainability Meet in a Single Model
- A retailer’s network is not a map of buildings and trucks. It is the nervous system of the business.
- I will show Network Design in practice – how it looks in companies such as Johnson & Johnson
- Participants will learn how leading organizations use “living” network models to support continuous decision-making: from selecting DC locations, to transforming last mile operations, to managing tariff risk and driving decarbonization strategies.
Przemek Wierczuk Co-CEO PEAK-PRO CONSULTING
14:50 - 15:10
Reassessing Capex Priorities as Transformation Demands Outpace Liquidity and Organisational Capacity
- Evaluating how store modernisation, automation and ERP upgrades create overlapping capital demands.
- Revealing financial exposure from extended payback horizons, rising funding costs and limited cash headroom.
- Integrating capital thresholds, staged delivery models and scenario-based governance, improving capex allocation discipline.
15:10-15:30
Building Transformation Discipline by Connecting Investment Choices with Capability Readiness and Cash Requirements
- Analysing how transformation pace, resource availability and operating models affect feasibility of strategic initiatives.
- Identifying risk from capability bottlenecks, uneven returns and capital scarcity.
- Aligning readiness assessments, funding criteria and governance routines, creating conditions for more predictable transformation delivery.
15:30 - 16:00
Coordinating Enterprise Transformation when Strategic Ambition Exceeds Financial and Organisational Capacity
- Exploring how enterprise transformation agendas interact across digital, operational and commercial domains.
- Understanding uncertainty created by diffuse pilots, rising capital costs and inconsistent value realisation.
- Combining prioritisation logic, capital governance and cross-functional alignment, strengthening leadership discipline across portfolios.
Panelist:
Robert Knapczyk Financial Director SHELL POLSKA
Amadeusz Szpiter BMI Finance Lead for Europe UNILEVER
Jan Starzyk CFO, Board Member AUCHAN POLSKA
16:00 - 16:30
Aligning Transformation Ambition with Capability, Capital and Leadership Discipline in CEE Organisations
- Exploring how strategic ambition, modernisation demands and long-horizon transformation goals interact across commercial, operational and digital functions.
- Highlighting pressure created by uneven capability readiness, unclear financial returns and tight capital conditions that limit feasible execution paths.
- Bringing together sequencing logic, governance routines and leadership alignment, ultimately improving how organisations in CEE steer complex transformation portfolios.
Panelist:
Agnieszka Kreciszewska Chief Financial Office - Member of the Board CAPAROL POLSKA
- Supply Chain Plenary Stage
- Sustainable Supply Chain & Operations Stage
- eRetail & Omnichannel Logistics Stage
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