Martech Day 1  

ACTIVATION, RETAIL MEDIA & LOYALTY



09:00 - 11:30

Block 1- Real-Time Everything: When Personalisation Depends on Moments, Not Campaigns

09:00 - 09:30

PANEL

We personalise more every year, yet customers still barely feel it in real time

  • Exploring how real-time moments across app, store and web can actually land where customers notice them.
  • Surfacing how ambition for personalisation collides with slow decision engines, fragmented signals and campaign-first habits.
  • Connecting customer signals, operational context and decision logic in one flow, so activation moves from delayed reactions to moments that matter.

09:30 - 09:50


Real-time activation depends on fast signals, but most journeys still move at campaign speed

  • Mapping how real-time signals, identity matching and quick decisioning can shape customer moments across app, store and web.
  • Identifying where delays, disconnected systems and campaign-first habits hold back real-time activation.
  • Linking behaviour signals, moment context and decision paths into one coordinated sequence, so activation becomes quicker and more meaningful.

09:50 - 10:10


Designing activation for a world where journeys shift faster than teams can respond

  • Designing how real-time journeys can respond to signals and context, creating moments that feel natural across app, store and web.
  • Identifying where fixed calendars and step-by-step funnels make journeys rigid instead of responsive.
  • Bringing journey steps, contextual cues and moment design into one rhythm, so activation feels smoother and more relevant across channels.

10:10 - 10:40

PANEL


Turning loyalty data into in-store moments: where digital ambition meets store-floor reality

  • Navigating how app, POS and in-store signals can work together to create real-time moments customers can actually notice.
  • Surfacing where disconnected teams, slow workflows and store-level realities block activation from moving beyond digital touchpoints.
  • Combining signals, operational context and ownership into one shared flow, so in-store activation becomes a practical extension of digital journeys.

10.40 - 11:00

Coffee Break


11:00 - 13:00

Block 2: Retail Media Meets Martech: Turning Attention Into Trusted, Measured and Relevant Value

11:00 - 11:30

PANEL

Retail media budgets keep rising, but measurement gaps and fragmented data still weaken the value story

  • Reframing how retailers and FMCG see retail media when budgets grow fast but clarity on value still lags behind.
  • Surfacing where broken data flows, uneven access to insights and channel-by-channel reporting make performance hard to trust.
  • Connecting first-party data, shared measurement and commercial objectives in one view, so retail media becomes a value engine rather than a reporting struggle.

11:30 - 11:50

 Turning retail media into shared insight requires one language for signals, audiences and outcomes

  • Mapping how signals, audiences and conversion paths need to come together for retail media to produce dependable, shared insight.
  • Identifying where separate audience definitions, inconsistent event tracking and siloed measurement models break the path to a unified view.
  • Bringing audience logic, event signals and outcome metrics into one structured approach, so retailers and FMCG can work from insight that is consistent, comparable and trusted.

11:50 - 12:10

When loyalty intelligence shapes RM audiences, commercial value and customer trust grow together

  • Testing how loyalty signals, purchase patterns and audience logic can raise the commercial impact of retail media without overwhelming customers.
  • Highlighting where loyalty teams, media teams and commercial owners work on different rhythms, making it hard to use 1P data in a consistent, shopper-friendly way.
  • Combining loyalty insight, audience logic and commercial goals into one aligned approach, so retail media grows as both a revenue driver and a trusted customer experience.

12:10- 12:30

Retail media works best when inventory quality meets intelligent optimisation  -  not just more placements

  • Navigating how audience quality, placement relevance and inventory availability shape the true ROI of retail media across app and web.
  • Clarifying where scattered taxonomies, mixed data standards and manual decisioning weaken the impact of even the best audience segments.
  • Integrating inventory signals, AI-supported optimisation and shared performance rules in one approach, so campaigns scale with less waste and clearer commercial return.

12:30 - 13:00

PANEL

Retail media is expanding fast, but shopper trust becomes fragile when relevance and experience fall out of sync

  • Balancing retail media growth with shopper expectations, so expansion strengthens the experience instead of overwhelming it.
  • Surface where aggressive formats, unclear frequency rules and channel fragmentation push customer patience to its limits.
  • Combining value-focused formats, audience insight and journey context in one shared approach, so retail media grows without eroding trust.

 13:00  - 14:00

Lunch Break


 14:00 - 16:30

Block 3 - Loyalty Reimagined: Beyond Points & Programs

14:00 - 14:30

PANEL

Loyalty budgets and data keep expanding, yet organisations still struggle to agree what loyalty is actually for

  • Revisiting how loyalty should create value for customers and the business, beyond points, discounts and simple mechanics.
  • Surfacing where misaligned goals, unclear ownership and competing interpretations of “loyalty” weaken both strategy and execution.
  • Framing purpose, customer value and organisational roles in one shared view, so loyalty grows as a meaningful ecosystem rather than a promotional cost.

14:30 - 14:50

Loyalty data grows every year, yet real customer loyalty emerges only when insight reveals what people actually value

  • Exploring how loyalty data and emotional cues can work together to reveal what customers value beyond discounts and points.
  • Uncovering where fragmented data, shallow indicators and mechanical program metrics hide the deeper reasons why customers stay, switch or ignore offers.
  • Connecting behavioural signals, emotional drivers and customer insight in one clear view, so loyalty strategies reflect what people truly care about  -  not just what they redeem.

14:50 - 15:10


Predictive loyalty promises smarter decisions, yet many organisations still lack a clear view of future customer value

  • Understanding how predictive loyalty models, behavioural signals and lifecycle patterns can reveal future customer value with greater accuracy.
  • Uncovering where scattered data, limited model ownership and short-term performance pressure stop organisations from using predictions to guide loyalty decisions.
  • Linking predictive insight, lifecycle design and commercial objectives in one decision approach, so loyalty actions build long-term value instead of chasing short-term gains.

 15:10-15:30



Putting apps at the heart of loyalty requires journeys and benefits that feel joined-up across all touchpoints

  • Rebalancing app-first loyalty design with the need to keep the experience simple and valuable for customers who engage both inside and outside the app.
  • Pinpointing where uneven app journeys, disconnected benefits and inconsistent messaging create gaps that weaken customers’ sense of continuity.
  • Aligning app experiences, benefit logic and cross-channel touchpoints into one coherent customer path, so loyalty feels consistent regardless of how people choose to shop or interact.

15:30 - 16:00

Loyalty ecosystems take years to build, while promo pressure demands results tomorrow  -  and the organisation sits in the middle

  • Shaping loyalty strategies that balance long-term customer value with the short-term commercial expectations that dominate everyday decisions.
  • Identifying where promo intensity, quarterly targets and shifting priorities make it hard to sustain loyalty investment or protect ecosystem growth.
  • Framing long-term value, promotional reality and customer impact in one decision storyline, so loyalty ambitions survive short-term pressure without losing commercial credibility.

16:00 - 16:30

Loyalty ambitions keep expanding, but many organisations still lack the capabilities and roles to deliver them at scale

  • Framing what future loyalty capability should look like across Martech, data, product and commercial teams.
  • Surfacing where role gaps, unclear ownership and fragmented accountability slow down the shift from loyalty mechanics to loyalty value creation.
  • Linking skills, governance and cross-team collaboration in one operating model, so loyalty grows as a strategic capability rather than a set of disconnected activities.

16:30 - 17:00

Coffee Break












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