eRetail Strategies & Data management Stage

Day 1, April 14





09:00 -10:40

Block 1 — Growth Models, Marketplaces & Channel Power

09:00 - 09:30

PANEL

When eCommerce Growth Becomes Mandatory: Why Standing Still Is No Longer an Option

  • Exploring why domestic eCommerce momentum slows while growth expectations continue to rise across categories.
  • Examining how shrinking headroom forces leaders to confront uncomfortable choices about scale, channels, and control.
  • Integrating growth pressure, market limits, and strategic ownership questions in order to frame expansion deliberately rather than reactively.


09:30 - 09:50

Not All Growth Is Equal: Choosing Between Scale, Control, and Long-Term Leverage

  • Exploring how different eCommerce growth paths promise similar revenue curves while redistributing control, margin, and customer ownership very differently.
  • Examining why marketplaces, partnerships, and owned channels create structural dependencies that persist long after growth is achieved.
  • Integrating growth objectives, control trade-offs, and operational consequences to support sustainable expansion choices.

09:50–10:10

Visibility Before Expansion: Why Growth Often Breaks at the Discovery Layer

  • Exploring how many growth strategies assume demand will follow expansion while discovery and visibility quietly become limiting factors.
  • Examining how platform algorithms, fragmented journeys, and shifting attention reshape where customers actually find offers.
  • Integrating discovery logic, channel presence, and early demand signals to ground growth decisions in real visibility rather than assumed reach.

 10:10–10:40

PANEL

From Ambition to Exposure: How CEE eCommerce Leaders Decide When to Go Beyond Home Markets

  • Exploring how growth decisions in Central and Eastern Europe are shaped by smaller domestic markets and earlier saturation.
  • Examining how platform dependence, logistics reach, and capital discipline influence which expansion paths remain realistic.
  • Integrating strategic ambition, regional constraints, and execution readiness to recognise when expansion strengthens position and when it amplifies risk.

10:40 - 11:00

Coffee Break

 11:00–13:00

Block 2 — eCommerce Economics, Profitability & Cost-to-Serve

11:00 - 11:30

PANEL

 When Fast Growth Hides Fragile Margins: The Economic Reality of eCommerce in Price-Sensitive Markets

  • Exploring why eCommerce growth in highly price-sensitive markets accelerates volume while weakening contribution far earlier than expected.
  • Examining how promotion intensity, platform fees, and delivery expectations compress margins where pricing power is limited.
  • Integrating growth targets, cost-to-serve pressure, and capital discipline to clarify what profitable scale actually requires.


11:30 - 11:50

Where eCommerce Profitability Really Breaks: Promotions, Delivery Promises, and Hidden Costs

  • Exploring how promotion-heavy demand stimulation shifts margin pressure upstream before fulfilment even begins.
  • Examining how delivery speed expectations, returns generosity, and service fees accumulate into structural cost inflation.
  • Integrating promotional discipline, service-level choices, and cost visibility to expose where profitability leaks emerge.


11:50 - 12:10

One Customer, Many Ledgers: How Omnichannel Complexity Distorts Financial Truth

  • Exploring how omnichannel expansion multiplies cost lines and revenue attribution, fragmenting financial visibility.
  • Examining why pricing logic, fulfilment choices, and channel KPIs pull economics in opposing directions.
  • Integrating channel governance, contribution logic, and data consistency to clarify where value is truly created.

12:10 - 12:30

 What Growth Really Costs: Setting Economic Guardrails Before Scale Becomes Risk

  • Exploring how unclear thresholds allow loss-making growth to persist under the illusion of momentum.
  • Examining which guardrails around promotions, service levels, and channel economics prevent escalation.
  • Integrating contribution thresholds, governance rules, and accountability to keep growth economically disciplined.


12:30 - 13:00

PANEL

Rebuilding Economic Discipline: How CEE Leaders Restore Profit Without Stalling Growth

  • Exploring how leaders confront the moment when growth metrics no longer reflect economic reality.
  • Examining which commercial rules and service trade-offs restore margin clarity without retreating from scale.
  • Integrating financial transparency, channel discipline, and leadership accountability to reset eCommerce economics.


13:00 - 14:00

Lunch

14:00 - 13:00

Block 3 — Discovery, Trust & Digital Shelf Control

14:00 - 14:30

PANEL

 

 When Customers Can’t Find You: Discovery Volatility and the New Reality of Digital Shelves

  • Exploring why product discovery has become unstable as platforms mediate what customers actually see.
  • Examining how reviews, availability signals, and platform rules shape trust and choice.
  • Integrating discovery dynamics and trust signals to reframe visibility as a strategic risk.


14:30 - 14:50

 Trust Before Click: How Reputation Signals Decide Choice in Volatile Discovery Environments

  • Exploring how customers rely on trust cues long before price enters the decision.
  • Examining why reputation volatility erodes conversion faster where second chances are rare.
  • Integrating real-time perception signals and response discipline to stabilise choice.

14:50–15:10

Available but Invisible: Why Assortment Integrity Determines Trust on the Digital Shelf

  • Exploring how inconsistent availability undermines trust even when products technically exist online.
  • Examining why broken stock signals drive abandonment in platform-led environments.
  • Integrating availability accuracy and offer coherence to restore confidence.

 

  15:10–15:30

PANEL

 When Visibility Isn’t Enough: How Leaders Rebuild Trust and Choice on Digital Shelves

  • Exploring how discovery volatility, trust fragility, and uneven availability weaken choice.
  • Examining why leaders must treat credibility as a strategic asset.
  • Integrating governance and accountability to restore confidence.


 15:30-16:00

PANEL

 

16:00 - 16:30

PANEL

 Who Owns the Digital Shelf: Governance, Accountability, and Trust at Scale

  • Exploring how fragmented ownership weakens trust across platforms and partners.
  • Examining which governance models clarify accountability without slowing execution.
  • Integrating ownership rules and escalation paths to govern the digital shelf.


16:30 - 17:00

Coffee Break


17:00–17:30

PANEL

How Much Visibility Is Enough: Making Trade-Offs in Price-Sensitive, Platform-Led Markets

  • Exploring why chasing maximum visibility often increases cost without improving conversion.
  • Examining how leaders set practical thresholds for assortment and availability.
  • Integrating visibility targets and economic limits to support disciplined choices.

17:30–18:00

PANEL

 Restoring Confidence in eCommerce Growth: What Leaders Must Change After the Shelf Breaks

  • Exploring how discovery volatility reshapes the limits of scalable growth.
  • Examining which leadership decisions rebuild confidence.
  • Integrating strategic intent, execution discipline, and regional constraints to close the stage.


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