In-Store Retail Media, AI & Tech Stage



09:00 - 10:40

BLOCK 1  -  Retail Media & the Digital Storefront


09:00 - 09:30

PANEL


The Digital Storefront Reality Check: Retail Media Ambition Meets Everyday Store Constraints

  • Retail media promises new revenue, sharper targeting and more dynamic communication  -  but shoppers still move fast, expect clarity and judge the store within seconds, regardless of how many screens or digital surfaces are added.
  • On the ground, ambition collides with real constraints: narrow aisles, promo-heavy corridors, mixed-format estates, inconsistent connectivity and store teams who can’t maintain constant content changes  -  leaving screens that often add noise instead of helping people navigate.
  • This panel brings together retailers, brand teams and tech partners to compare what digital storefronts actually deliver today and what needs to change  -  from simpler content logic to more realistic deployment rules  -  so in-store media feels useful to shoppers and manageable for stores.

09:30 - 09:50



Proving Retail Media Works: Closing the Measurement Gap Inside Real Stores

  • Retail media only creates value when content is seen, understood and helpful in the few seconds shoppers give each area  -  making real attention, relevance and impact far more important than screen volume or airtime.
  • Measurement breaks when fast-moving shoppers, promo-heavy corridors, mixed formats and operational inconsistencies distort what screens actually achieve  -  leaving metrics that look promising in reports but don’t reflect what happens on a busy shop floor.
  • This session outlines a more grounded way to evaluate in-store media: clearer context-aware metrics, simpler performance indicators and measurement approaches that survive real store conditions  -  helping retailers and brand partners judge what genuinely works.

09:50 - 10:10



Designing Content That Works: Creating Screen Moments Shoppers Can Actually Notice

  • Content earns attention when it respects how shoppers really move  -  fast, focused and often juggling more than one task  -  using simple visuals and clear first frames that help them understand the message in seconds.
  • Most content fails because it assumes too much time and too much attention: long loops, small text, creative built for malls playing in tiny stores, and bright screens competing with promotions, glare and the everyday rush of the shop floor.
  • This session shares a practical approach to building screen content that survives real conditions  -  shorter sequences, stronger opening cues, cleaner visual hierarchy and messages tuned to the mission and pace of each format, from discounters to malls.

10:10 - 10:40

PANEL



Running Digital Storefronts for Real: Making Screens Work in Fast Retail Environments

  • Digital storefronts only help when screens, ESL and content systems work smoothly with the daily rhythm of the store  -  supporting quick missions, changing traffic patterns and the pressure on teams to keep the floor moving.
  • Execution breaks when narrow aisles, promo clutter, shifting layouts, glare, blocked sightlines, mixed-format estates and limited staff capacity make it hard to update content, maintain devices or keep digital touchpoints visible and relevant.
  • This panel compares what retailers, brand teams and tech partners have learned about keeping digital surfaces reliable and useful  -  from clearer placement rules to lighter content cycles and simpler store routines that make the whole system easier to run at pace.

10.40 - 11:00

Coffee Break


11:00 - 13:00

BLOCK 2  -  AI-Powered Store Operations & Computer Vision Intelligence

11:00 - 11:30

PANEL


AI Meets the Store Floor: Separating Real Operational Gains From Hype

  • AI and computer vision promise faster decisions, fewer errors and more control  -  but store teams judge these tools by one thing: whether they actually make a busy day easier, clearer and more predictable.
  • Most pilots break when technology meets real store conditions: cluttered aisles, promo storms, pallets in the way, inconsistent lighting, alert overload and staff who simply don’t have time to manage another system on top of daily tasks.
  • This panel compares what retailers, store leaders and tech partners have learned about making AI genuinely helpful  -  from reducing task noise to improving accuracy in messy environments  -  and what has to change so automation supports people instead of adding pressure.


11:30 - 11:50


Designing AI That Helps: Choosing the Right Tasks for Real Store Operations

  • AI adds value when it takes over the routine checks and low-risk actions that drain time from store teams  -  letting people focus on decisions that need context, speed and experience during busy trading hours.
  • Automation backfires when alerts fire too often, tasks aren’t relevant to the moment, or CV data breaks under real store conditions  -  creating noise, repetition and extra work for teams already managing heavy footfall and constant layout changes.
  • This session shows how to build AI tasking that fits the rhythm of real stores  -  fewer but clearer alerts, smarter priorities, format-aware rules and workflows that remove effort instead of adding it during the busiest moments.

11:50 - 12:10


Making Computer Vision Reliable: What Survives Real Store Conditions and What Doesn’t

  • Computer vision can transform store routines when it consistently spots gaps, risks or issues that teams don’t have time to monitor  -  giving stores faster awareness of what’s happening in busy, changing environments.
  • Accuracy drops sharply when real store conditions take over: pallets in aisles, clutter, glare, shifting layouts, promo bins, seasonal resets and fixtures that never match the model  -  creating false alerts and extra work instead of reliable signals.
  • This session shares what improves CV performance in practice  -  better placement, clearer routines, simpler rules and hybrid checks that combine automation with human judgment  -  so signals feel trustworthy and genuinely help teams keep the store under control.

12:10- 12:30


Where Automation Helps Most: Making AI Reduce Work, Not Add It

  • AI delivers real value when it takes over repetitive checks and routine tasks that drain time from store teams  -  letting people focus on decisions that need context, speed and experience during busy trading hours.
  • Automation backfires when signals depend on perfect conditions: flawless CV, stable layouts, quiet aisles or fixed categories. In real stores, clutter, resets, seasonal changes and rush periods create noisy alerts and extra work instead of reducing effort.
  • This session shows where automation consistently works across formats  -  simpler checks, clearer priorities, grouped tasks and rules adapted to store rhythms  -  and where human judgment must stay in control to keep the shop floor stable on tough days.

12:30 - 13:00

PANEL


What AI Must Deliver: Defining a Store Operations System That Truly Works

  • AI only becomes valuable when it reduces workload, sharpens priorities and gives store teams clearer control over fast-changing conditions  -  creating a system where automation supports the pace of the shop floor instead of complicating it.
  • That system breaks when CV accuracy drops, alerts pile up, tasks aren’t adapted to different formats or infrastructure can’t keep up  -  forcing people to override automation, ignore signals or spend time fixing exceptions during the busiest moments.
  • This panel compares what retailers, tech partners and store leaders see as essential for AI to work at scale: fewer but stronger tasks, hybrid checks, reliable signals and rules that respect store rhythms  -  so automation feels like real help, not extra pressure.

 13:10  - 14:00

Lunch 


 14:00 - 18:00

BLOCK 3  -  Next-Generation Checkout, Payments & Store Infrastructure

14:00 - 14:30

PANEL


Checkout at a Crossroads: Balancing Speed, Stability and Loss Prevention Pressures

  • Faster, smoother checkout is a universal goal  -  shoppers expect quick, predictable journeys, and retailers want throughput, cleaner flows and fewer bottlenecks across formats.
  • Front-end ambition hits real limits when SCO errors, payment delays, mixed hardware, fraud pressure, peak-time queue spikes and fragile infrastructure force stores to rely on manual fixes that slow everything down.
  • This panel compares what retailers, store teams, payments leaders and tech partners see as essential for progress  -  from more resilient systems to clearer front-end roles  -  so checkout can become faster without losing control or exposing stores to unnecessary risk.

14:30 - 14:50


Redefining Checkout: Building Faster, Simpler and Safer Front-End Journeys

  • Next-generation checkout only works when it genuinely speeds people up  -  reducing waiting, simplifying steps and helping shoppers move through the front end with fewer interruptions and more predictable flows.
  • That vision breaks when SCO errors, payment slowdowns, mixed hardware, legacy POS logic and loss-prevention concerns collide with peak-time pressure  -  forcing stores to rely on manual fixes that slow journeys instead of streamlining them.
  • This session shows what a modern checkout journey looks like in practice: cleaner verification, faster payments, clearer exception handling and format-specific flows that balance speed with the control stores need to stay compliant and secure.

14:50 - 15:10



Modernising Payments: Removing Friction While Keeping Front-End Control and Stability

  • Payments feel modern when approval is fast, the flow is simple and shoppers can use the method they prefer  -  from wallets to loyalty-pay to traditional cards  -  without slowing down at the front end.
  • Friction returns when legacy POS stacks, mixed terminal firmware, slow authorisations, unstable integrations and peak-time pressure force stores into manual overrides, creating delays that undermine even the best checkout design.
  • This session shows what practical payments modernisation looks like: cleaner routing, more stable terminals, unified flows across formats and fallback paths that keep journeys moving  -  while still giving stores the control and protection they need.

 15:10-15:30




Building Store Infrastructure That Holds: Keeping Checkout and Payments Stable at Scale

  • Modern checkout only works when the foundations are solid  -  fast networks, stable terminals, reliable devices and integrations that keep payments, CV signals and front-end systems running smoothly through every peak.
  • Stability breaks when ageing POS stacks, mixed hardware, bandwidth drops, fiscalisation issues or device failures collide with peak traffic  -  creating queues, freezes and manual overrides that undermine shopper trust and store control.
  • This session outlines the practical infrastructure upgrades retailers are prioritising  -  cleaner integrations, more resilient device fleets, better network paths and stronger fallback modes  -  so front-end journeys stay predictable even when stores are under pressure.

15:30 - 16:00

PANEL


Making Next-Gen Checkout Work: What Front-End Teams Need to Succeed

  • Checkout feels modern when shoppers move quickly, devices behave predictably and teams can keep queues under control without constant interventions or workarounds.
  • Those gains disappear when SCO errors spike, terminals slow down, layouts restrict movement or peak-hour pressure forces teams to override systems  -  creating fragility that undermines both speed and shrink protection.
  • This panel compares what retailers, LP teams, payments leaders and store managers see as essential for reliable checkout: steadier devices, cleaner flows, clearer exception rules and front-end routines that hold up on the busiest days.

16:00 - 16:30

PANEL


Keeping Checkout Honest: Balancing Fast Journeys With Shrink and Fraud Pressures

  • Checkout works best when shoppers move quickly, systems behave predictably and staff only step in when it genuinely adds confidence or protects the store.
  • But shrink risk rises when SCO mis-scans, payment gaps, mixed hardware, CV blind spots or weekend rushes create opportunities for mistakes or fraud  -  forcing teams to intervene more often and slowing the whole front end.
  • This panel compares how LP, operations, payments and tech leaders balance speed with control  -  from clearer exception rules to better SCO support and smarter detection signals  -  so checkout stays fast without exposing stores to unnecessary risk.

16:30 - 17:00

Coffee Break

17:00–17:30

PANEL


Setting Front-End Standards: Defining the Rules That Keep Checkout Consistent

  • Checkout only stays reliable when everyone works from the same basics  -  clear device rules, stable payment flows, predictable intervention logic and standards that hold across different store formats.
  • Consistency breaks when hardware generations mix, suppliers deploy differently, teams interpret rules on their own or infrastructure varies by store  -  creating uneven experiences that confuse shoppers and force staff into constant improvisation.
  • This panel compares what retailers, LP, payments and IT leaders see as the non-negotiable standards for stable front-end operations  -  the shared rules, responsibilities and thresholds that keep journeys predictable even in high-pressure environments.


17:30–18:00

PANEL


What Comes Next for Checkout: Preparing Stores for the Next Two Years

  • Checkout will keep evolving as shoppers expect faster approvals, smoother flows and more flexible payment options  -  pushing retailers to strengthen the front end without losing control or consistency.
  • Progress slows when legacy POS stacks, mixed devices, fraud risks, infrastructure fragility and format differences make new flows harder to scale  -  creating gaps between what’s possible in pilots and what holds up across a full estate.
  • This panel compares how retailers, LP, payments and IT leaders see the next two years: more resilient systems, simpler flows, cleaner integrations and automation that supports people  -  helping stores modernise at a pace they can actually sustain.














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