In-Store Shopper Value Stage

Day 1



09:00 - 11:30

Price, Promo & Value Activation


09:00 - 09:30

PANEL

Value Expectations Outrunning Retail Economics: Rebuilding Price Trust in a Volatile Market

  • Shoppers expect transparent value, predictable price signals and simple promotional logic  -  even as retailers confront intensifying competition that continually reshapes what “fairness” and “good value” mean at the shelf.
  • Frequent price shifts, loyalty-exclusive discounts, deposit-driven perception noise and supplier-funded mechanics complicate the value equation, often making it harder for shoppers to understand whether a deal is meaningful or simply loud.
  • The discussion examines how streamlined price architectures, disciplined promotional governance and financially grounded loyalty design can restore clarity and trust  -  ensuring that value communicated externally aligns with value delivered in reality.

09:30 - 09:50


 Building a Coherent Value Architecture: Turning Fragmented Signals Into a Trustworthy Price System

  • Value perception becomes stable only when thresholds, promotional logic and behavioural cues work as a single system  -  shaping how shoppers anticipate fairness, savings and consistency long before price tags come into view.
  • Yet most value engines still operate as disconnected parts: behavioural data without activation logic, promotions without financial discipline, and loyalty benefits without guardrails  -  creating noise instead of clarity and pushing expectations faster than economics can sustain.
  • This session outlines a unified value-architecture model that aligns price ladders, promo depth, behavioural insight and loyalty mechanics into one coherent framework  -  enabling retailers to deliver predictable, trustworthy value while strengthening, rather than straining, commercial performance.

09:50 - 10:10


Designing Profitable Reward Systems: Aligning Incentives With Sustainable Retail Economics

  • Incentives become powerful when they steer high-frequency food missions  -  from fresh top-ups to weekly baskets  -  by reinforcing the behaviours that create long-term value for both the shopper and the retailer.
  • But without clear financial guardrails, reward depth, mission boosters and personalised discounts can quickly erode contribution margins, distort demand in sensitive fresh categories, and push operational volatility beyond what food-retail economics can absorb.
  • This session proposes a profitability-aligned incentive framework that calibrates reward depth, behavioural triggers and mission design into one disciplined model  -  enabling retailers to grow engagement and basket value while protecting the economic core of retail operations.

10:10 - 10:40

PANEL


Rebalancing the Value Engine: Aligning Price, Promotions and Loyalty for Sustainable Growth

  • Value becomes credible when price architecture, promotional cadence and loyalty design reinforce one another, creating a coherent system that shapes everyday food shopping decisions with clarity and confidence.
  • Yet misaligned incentives, fragmented behavioural insight and inconsistent reward depth often pull these engines apart  -  driving excess promotional pressure, unpredictable demand in sensitive categories and rising strain on already-thin food-retail margins.
  • This discussion brings together practical approaches for unifying price signals, tightening promotional governance and calibrating loyalty economics so the full value system operates as a single, sustainable engine  -  strengthening trust while protecting commercial performance.

10.40 - 11:00

Coffee Break


11:00 - 13:00

BLOCK 2  -  Loyalty & Behavioural Activation

11:00 - 11:30

PANEL

From Rewards to Behaviour Change: Redesigning Loyalty for Sustainable, Mission-Driven Growth

  • Loyalty becomes a powerful activation engine when it shapes everyday shopping missions  -  guiding choices, reinforcing habits and creating momentum across high-frequency food journeys where relevance and timing matter more than pure discounts.
  • But rising expectations, fragmented behavioural insight and escalating reward depth often make loyalty systems financially unstable, leading to inconsistent signals, misaligned incentives and value leakage across categories with already tight economics.
  • This discussion explores how to rebuild loyalty around mission design, behavioural triggers and clear economic guardrails  -  enabling activation that deepens engagement, strengthens basket value and remains commercially sustainable across the full rhythm of food shopping.


11:30 - 11:50

Turning Behavioural Signals Into Activation: Building a Mission-Led Loyalty Framework

  • Food shopping generates a rich flow of behavioural signals  -  trip timing, mission shifts, fresh-category intent, basket patterns  -  yet few organisations translate this into a coherent understanding of how and why shoppers choose in the moment.
  • Most data sits in disconnected silos, leaving teams with insight but no activation logic: missions aren’t defined, triggers fire inconsistently, and loyalty journeys default to discount delivery rather than shaping real behavioural momentum across everyday food routines.
  • This session introduces a mission-led activation framework that connects behavioural signals, trigger design and loyalty mechanics into one operating model  -  enabling retailers to influence choices more precisely, strengthen mission relevance and convert data into reliable behavioural outcomes.

11:50 - 12:10

Designing Behavioural Uplift That Pays Back: A Guard railed Approach to Loyalty Value

  • Behaviour-led missions can shift the economics of food shopping when they influence frequency, expand relevant baskets, or redirect decisions in high-sensitivity categories  -  turning small behavioural nudges into measurable commercial value.
  • Yet many programmes chase uplift by increasing reward depth rather than improving behavioural precision, leading to costly over-incentivisation, unpredictable demand patterns, and margin pressure that compounds across fast-moving, perishable categories.
  • This session outlines a guardrailed approach that links behavioural signals to mission-fit incentives, calibrates reward depth to economic thresholds, and measures value through uplift patterns  -  enabling loyalty to create profitable behaviour change without escalating cost.

12:10- 12:30

Operationalising Behavioural Activation: Building Reliable Trigger and Mission Execution Routines

  • Behavioural activation becomes effective when missions, triggers and incentives follow a clear operational rhythm  -  shaping decisions across everyday shopping patterns with predictable, well-timed nudges that feel relevant rather than random.
  • But without shared routines, priority rules or cross-functional coordination, behavioural signals compete for attention, incentives collide, and teams struggle to translate insight into action  -  creating noise instead of momentum in fast-moving food categories.
  • This session outlines a practical execution model that sequences behavioural triggers, synchronises loyalty, category and CRM calendars, and establishes decision pathways  -  enabling activation to run reliably at scale and deliver consistent behavioural impact.

12:30 - 13:00

PANEL

Aligning Loyalty, Missions and Economics: Building a Sustainable Behaviour Activation System

  • Behaviour-led missions, tailored triggers and calibrated incentives can transform everyday shopping rhythms when they operate as one system  -  shaping choices with relevance, timing and clarity across the full journey.
  • However, fragmented data, inconsistent incentive logic and escalating loyalty expectations often stretch operational teams and financial models, causing value leakage and weakening the behavioural impact retailers aim to create.
  • This discussion brings together pragmatic approaches for unifying mission design, behavioural insight and economic guardrails into a sustainable activation framework  -  ensuring loyalty programmes influence decisions meaningfully while remaining disciplined, scalable and commercially sound.

 13:10  - 14:00

Lunch Break


14:00 - 17:00


BLOCK 3  -  Shelf Activation: Trust, Signals & Conversion

14:00 - 14:30

PANEL

Designing Clarity at the Shelf: Converting Missions Into Confident Shopping Decisions

  • The shelf becomes a decision system when layout, adjacencies and visual cues guide shoppers through fast, mission-driven choices  -  translating value expectations and behavioural intent into clear, confident moments of selection.
  • Yet rising assortment complexity, competing messages and operational inconsistencies often fragment the decision flow, making it harder for shoppers to recognise quality, understand value or trust the signals presented under time pressure.
  • This discussion highlights practical ways to engineer simplicity, strengthen trust signals and align brand and retailer objectives  -  enabling the shelf to convert missions into decisions across varied categories, formats and shopping rhythms.

14:30 - 14:50

Engineering Trust at the Shelf: Prioritising the Signals That Shape Confident Choices

  • Shoppers interpret the shelf in seconds, relying on visual balance, product abundance, clear pricing and coherent signposting to decide whether they can trust the category and move quickly toward a choice.
  • But overlapping messages, inconsistent layouts, packaging noise and availability gaps often cloud these trust cues  -  creating hesitation, adding cognitive load and weakening confidence during fast, mission-driven shopping.
  • This session presents a structured approach for prioritising the most meaningful signals, simplifying category communication and reinforcing quality and value through clarity  -  helping the shelf deliver the reassurance shoppers need to choose with confidence.

14:50 - 15:10


Structuring the Aisle for Conversion: Designing Choice Pathways That Simplify Decisions

  • Conversion accelerates when the aisle presents a clear decision pathway  -  where category flow, price cues and product roles work together to help shoppers recognise options quickly and navigate missions with minimal effort.
  • Yet dense assortments, uneven signal hierarchy and conflicting category Narratives often force shoppers to work too hard, creating hesitation or defaulting them to the safest, most familiar choice rather than the one that best fits their mission.
  • This session outlines how to design choice architecture that balances simplicity and depth, aligns adjacencies with mission logic, and prioritises signals that matter  -  helping the aisle reliably convert intent into confident selection.

 15:10-15:30



Creating Category Stories That Guide Choices: Structuring Meaning Without Adding Noise

  • Categories become intuitive when they tell a clear story  -  using structure, signposting and visual logic to signal purpose, quality and role, so shoppers understand what the category stands for before they even start comparing options.
  • Yet competing claims, inconsistent visual hierarchies and space–margin pressures often distort these Narratives, leaving shoppers with mixed signals that blur category roles, increase cognitive effort and weaken the emotional and functional cues that should support their mission.
  • This session outlines how to build coherent category stories by prioritising essential cues, aligning structural elements with category roles and simplifying communication  -  allowing each aisle to express meaning that enhances clarity, reinforces trust and accelerates confident decisions.

15:30 - 16:00

Aligning Category Ambitions With Shopper Priorities: Creating Coherent Stories That Strengthen Conversion

  • Effective categories emerge when retail strategy and brand perspective combine into a clear, unified story  -  reflecting shopper missions, communicating quality and value, and helping the aisle express a role shoppers can immediately understand.
  • Yet differing commercial agendas, inconsistent messaging and space–margin constraints often pull Narratives apart, creating clutter, weakening differentiation and making it harder for shoppers to interpret the category with confidence during fast-paced visits.
  • This discussion examines how joint category planning, shared signal hierarchies and mission-aligned storytelling can create space-aware narratives that guide shoppers more effectively and enhance conversion across the aisle.

16:00 - 16:30

Coordinating Teams and Partners to Deliver Consistent Shelf Clarity and Conversion

  • Shelf activation works when category, commercial, brand and in-store teams operate from a shared set of priorities  -  translating strategy into clear signals, coherent layouts and reliable decision cues across fast-moving aisles.
  • Yet conflicting objectives, space and margin pressures, and overlapping activation layers often fragment execution, diluting category intent and making it difficult for shoppers to interpret the aisle consistently, especially during rapid, mission-driven visits.
  • This conversation explores alignment models that clarify roles, coordinate activation calendars and harmonise signal hierarchies  -  helping retailer and brand partners deliver shelf experiences that remain simple, trustworthy and conversion-focused regardless of format or category dynamics.

16:30 - 17:00

Unifying Trust, Storytelling and Execution: Elevating the Shelf Into a True Conversion System

  • The shelf becomes a powerful conversion system when trust cues, category narratives and execution discipline operate as one  -  helping shoppers navigate missions with clarity, recognise value instantly and feel confident in the choices the aisle presents.
  • Yet structural complexity, competing priorities and fragmented collaboration often weaken this potential, creating visual noise, inconsistent signals and space–margin tensions that make it harder for shoppers to read categories or connect missions with what they see.
  • This panel examines how unified planning, shared storytelling principles and coordinated execution routines can transform the shelf into a coherent decision environment  -  strengthening alignment between retailers and brand partners while delivering simpler, more trustworthy paths to conversion.












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